Branding is a universal concern for every business, regardless of size, sector, or market.
Every organisation needs a strong image, a clear voice, and a compelling story. Few professionals in the Algarve are better positioned to speak on the evolution of branding in the region than Suzi Steinhofel, founder of DesignWorks; a results-driven design and advertising consultant with over 30 years’ experience. Suzi has been supporting both local and international companies with their creative branding strategies since long before today’s digital tools were available.
At the BPCC Branding & Community Building event, held at the newly refurbished Hilton Vilamoura As Cascatas Golf Resort & Spa, Suzi delivered a highly engaging session that took attendees on a colourful journey through the decades: from branding in the Algarve during the 80s, through the rise of new media in the 90s, to the current trends shaping today’s – and tomorrow’s – branding landscape.
She was followed by Claire Ferreira, relative newcomer to the Algarve, marketeer mentor and founder of the award-winning digital community Mums in Marketing. Claire spoke about the crucial role of community in modern branding, how customer expectations have evolved in the digital age, and how businesses of all sizes can harness the power of their audiences to strengthen their standing.
With an online community of over 40,000 over various platforms, Claire shared personal and professional insights on building a brand from the ground up, drawing on her own entrepreneurial journey and the challenges that shaped her success.
The morning was both insightful and inspiring, with attendees from across multiple industries leaving with actionable strategies and food for thought. Feedback from participants was overwhelmingly positive.
The session concluded with a standout coffee break hosted by the Hilton Vilamoura, featuring hand-baked, custom-branded BPCC biscuits; a thoughtful detail that perfectly illustrated the power of memorable branding in action.
The BPCC Algarve’s autumn calendar of events is taking shape, so stay connected via our website and social media channels for updates on upcoming sessions.
For those wishing to connect directly with our guest speakers:
https://www.facebook.com/suzidesignworks/
https://www.linkedin.com/in/suzi-steinhofel-74b2433/
Claire Ferreira – Mums in Marketing
https://www.linkedin.com/in/claire-ferreira-mumsinmarketing/
We would once again like to thank the Hilton Vilamoura for hosting this engaging event, and also our media partners The Portugal News and the Portugal Resident, for their ongoing support.