How are B2B sales reacting, coping and planning to mitigate the current landscape and volatility? In other words, how are sales navigating business as (un)usual?
Join us in this virtual setting and lets look at the impact of this crisis on sales. We’ll examine 5 tactical areas that are key for sales to look at and implement now in response to these fluid times. We will also discuss how to adjust short-, mid- and long-term strategies, to defend your competitiveness and to plan for recovery and growth.
Participants will be given ideas and tips on how to:
(1) stay close to customers and protect existing revenue
(2) maintain a strong pipeline and even accelerate lead generation
(3) review and adjust your sales model
(4) defend and protect your price and margins
(5) anticipate the post-crisis landscape and prepare for recovery
Helga Saraiva Stewart
Helga Saraiva Stewart is a B2B sales specialist and international speaker, the first and only sales executive in Portugal certified ‘Leader’ by the Institute of Sales Management, a not for profit global organisation that promotes standards of excellence in sales and sales management.
Helga develops and delivers Prospecting Programs at NOVA School of Business and Economics Executive Education, where she is also helping to conceive and develop an innovative and comprehensive Sales Education Ecosystem.
Helga is also founder of Sales Shaker, a unique event in Portugal focused on innovating the B2B sales sector and bringing together different perspectives, expertise and inspiration that advance the knowledge and best-practices of sales leaders and professionals alike.
Zoom online meeting room (access link to be send once the registration is confirmed)
Format: – approximately 40-minute presentation followed by Q&A session.