EYE Success Story – Francisco Nogueira

New entrepreneur
Name & surname: Rachele Palma
Country: Italy 🇮🇹
Age: 34
Status: Would-be entrepreneur
Sector:Music, theater, events and related cultural and entertainment services
Name of business: Location Frequencies Studio

Host entrepreneur
Name & surname: Francisco Nogueira
Country: Portugal 🇵🇹
Age: 40
Experience: 16 years
Sector: Advertising, promotion, printing, media and related products and services
Name of business / website: Francisco Nogueira Lda / www.francisconogueira.com

Details of exchange:
From 2024-11-18 until 2025-03-13 and from 2025-09-08 until 2025-11-08
Duration of exchange: 6 months
Specific activity / sector of the exchange: architectural and landscape photography

Introduction
When Rachele, an Italian professional from the film location industry, joined the Erasmus for Young Entrepreneurs programme, she had a clear goal: to refine her skills in architectural and landscape photography and learn how to manage a professional studio. Her host, Francisco, an acclaimed architectural photographer based in Portugal, shared her passion for visual storytelling through space and light. Both were driven by a common vision — to elevate the communication of architecture through photography and to strengthen their professional practices by merging technical precision with artistic sensibility. The exchange promised to be a bridge between Rachele’s emerging professional energy and Francisco’s refined expertise.

Activities undertaken
Over six months, the two entrepreneurs worked side by side on Francisco’s commissioned and personal projects. Rachele took part in every stage of production — from preparation and on-set assistance to editing and final delivery. Under Francisco’s constant supervision, she learned advanced techniques in lighting, composition, and workflow management, gaining practical experience in organising complex shoots and maintaining high professional standards.
Beyond the technical aspects, Francisco shared insights on studio management, helping her understand how to manage a photography business efficiently. In return, she supported Francisco with editing and archiving, contributing her curatorial skills and fresh perspective to optimise the studio’s workflow. Together, they built a collaborative rhythm that combined learning, creativity, and professional growth.

Benefits achieved

For the NE
• A mastery of the full photographic process, from shot preparation to editing and file management;
• A comprehensive understanding of studio management and project coordination; • An improved technical and artistic knowledge, thanks to constant hands-on practice and feedback;
• A deeper knowledge of local architecture and design aesthetics, enriching her visual and cultural perspective;
• Enhanced confidence and professional autonomy, preparing her to structure and manage future photography projects independently.

For the HE:
• Improved efficiency in managing studio projects;
• Fresh perspectives from Rachele’s background in film and curation;
• A reorganised archive and refined presentation of personal projects, strengthening his studio’s visibility and communication;
• Renewed inspiration from mentoring a young professional, opening possibilities for future collaborations.

The partnership fostered mutual growth, providing Rachele with tools and confidence to advance in her career, while offering Francisco fresh perspectives and structured studio support — a true win-win exchange.

Quote from NE
“Working with Francisco was transformative — I learned to see architecture not just as a subject, but as a living space to be translated through light and precision. This experience gave me the confidence to launch my own project.” — Rachele Palma, New Entrepreneur

Quote from HE
“Hosting such a motivated art professional was a rewarding experience. Her curiosity and commitment brought new energy to my studio, while our collaboration improved both my workflow and creative output.” — Francisco Nogueira, Host Entrepreneur

Conclusion – The Impact of Exchange
This Erasmus exchange became much more than a professional training — it was a creative dialogue between two art professionals united by the same passion visual storytelling, architecture, and structured project management. Working alongside Francisco allowed Rachele to enter the heart of a professional studio, discovering the discipline and precision behind each image.
Over time, what began as mentorship evolved into genuine collaboration: a space for discussion, experimentation, and mutual inspiration. Francisco refined his workflow and gained fresh perspectives from his mentee’s background in film and curation, while she developed technical confidence, artistic awareness, and a deeper understanding of the architectural photography industry.
The exchange shows how Erasmus for Young Entrepreneurs fosters meaningful professional growth and valuable connections, opening paths for talent to evolve and stories to be told through new, inspired eyes.

At the request of the NE we are not publishing any photos of this exchange.