Pure London

Pure London is the UK’s favorite fashion buying destination, taking place twice a year at Olympia London. This unmissable event in the buying calendar showcases 800+ edited brands across womenswear, menswear, young fashion, Athleisure, footwear and accessories all under one roof.

Plus, find free seminars on a range of hot topics to help you grow your business, exclusive trend forecasts from WGSN, catwalk shows, networking opportunities, celebrity guests, and so much more. Watch this space for updates.

Pure London is organised by Ascential Events. They deliver world-class exhibitions, large scale events and festivals in key sectors including retail (fashion, jewellery, home & gift, garden & leisure), healthcare, energy & environment, education, technology, media and creative industries. They pride on opening up possibilities for our customers and each year we bring more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions.