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PART 5: How video marketing can increase your conversions

March 3, 2021 @ 11:00 - 12:00

Zoom online platform

Video marketing is a vital part of an integrated marketing strategy, designed to increase audience engagement and ultimately conversions. It’s not something new but in recent times has become increasingly important on every channel and platform central to your outreach and campaign efforts. “More than 99% of current video marketers told us they’ll continue using video in 2021, and 96% plan to increase or maintain their spend” (Hubspot Marketing, 2021)

The British-Portuguese Chamber of Commerce have teamed up with Musko, a digital agency based in Porto specialising in web development, video production and digital marketing, to give our members and friends a series of workshops to help your business grow digitally.

Edward Ward, Product Owner & Manager at

Having previously lived in London for 10 years, video marketing was a central part of Edward’s business growth experience. He has video marketing experience in the travel industry, manufacture and retail and tech education. And since launching Musko in Porto, video marketing continues to be an integral part of their marketing services.

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By signing up for the event you hereby confirm that you have read and agreed with the general terms and conditions of the BPCC/CCLB regarding the General Data Protection Regulation, which you can check here
We hereby inform all participants that photographs and/or videos may be taken during our events, and that these may be used in our media, website and social networks. If you have any objection to us taking your picture or to your images being published, please inform us by email


March 3, 2021
11:00 - 12:00


Helena Fernandes
(+351) 213 942 020