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Debating “Reinventing Luxury: Sustainability and Modern Luxury”

April 18 @ 12:30 - 14:30

Dear Members and friends,

In recent years, consumers have become increasingly aware of the environmental and social impacts of their purchasing decisions. As a result, there has been a growing demand for sustainable and ethically sourced products across all industries, including luxury. This shift in consumer preferences has prompted luxury brands to rethink their traditional business models and embrace sustainability as a core value.

Under the theme “Reinventing Luxury: Sustainability and Modern Luxury”, our speakers will discuss these fundamental issues. Recognised for their contributions to the world of luxury, they will address the concept of luxury that is increasingly being redefined by ethical considerations and environmental consciousness.

• Moderated by Professor Vera Herédia Colaço, Professora Adjunta e investigadora Sénior, Católica-Lisbon School of Business and Economics
António Paraíso, Marketing Consultant
Francisco Carvalheira, Secretary General for Laurel – Associação Portuguesa de Marcas de Luxo e Excelência
Patricia de Melo e Liz, CEO at Savills Portugal

You are welcome to join this relaxed, informal conversation of how luxury brands have adapted and won over new consumers, using more sustainable practices in line with market changes.

A unique opportunity for Members and friends of the Chamber as well as industry enthusiasts and professionals, to explore emerging trends and challenges faced in the context of luxury and environmental responsibility.

Register here

Member price: 48€ + IVA
Non-Member price: 60€ + IVA
Table of 8 for Members only: 360€ + IVA


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We hereby inform all participants that photographs and/or videos may be taken during our events, and that these may be used in our media, website and social networks. If you have any objection to us taking your picture or to your images being published, please inform us by email


April 18
12:30 - 14:30


InterContinental Lisbon
Rua Castilho, 149 1099-034 Lisboa Portugal + Google Map


Helena Fernandes
(+351) 213 942 020