{"id":72500,"date":"2024-03-11T11:46:38","date_gmt":"2024-03-11T11:46:38","guid":{"rendered":"https:\/\/bpcc.pt\/?post_type=tribe_events&p=72500"},"modified":"2024-03-11T11:59:44","modified_gmt":"2024-03-11T11:59:44","slug":"programa-executivo-on-line-marketing-digital-e-email-marketing","status":"publish","type":"tribe_events","link":"https:\/\/bpcc.pt\/pt-pt\/events\/programa-executivo-on-line-marketing-digital-e-email-marketing\/","title":{"rendered":"PROGRAMA EXECUTIVO ON-LINE Marketing Digital e Email Marketing"},"content":{"rendered":"

Pr\u00f3ximos datas: 9\/04 e 11\/04<\/strong><\/p>\n

O email marketing \u00e9 uma das principais ferramentas de marketing digital, mas a sua utiliza\u00e7\u00e3o massiva torna-se um desafio para chegar com relev\u00e2ncia ao nosso p\u00fablico-alvo.
\n\u00c9 essencial conhecer as t\u00e9cnicas de comunica\u00e7\u00e3o digital e as ferramentas dispon\u00edveis para garantir o sucesso de campanhas de email marketing.
\nNesta forma\u00e7\u00e3o pr\u00e1tica, iremos abordar as v\u00e1rias formas de comunicar atrav\u00e9s deste meio digital, garantindo que todos os participantes, independentemente do setor onde atuam ou do n\u00edvel de conhecimentos sobre este tema, consigam criar campanhas de email marketing atrativas, relevantes, originais, objetivas, mensur\u00e1veis e cumprindo com as regras de privacidade e prote\u00e7\u00e3o de dados.<\/p>\n

Modalidade<\/strong>: Em regime laboral, atrav\u00e9s da plataforma Microsoft Teams.
\nCarga hor\u00e1ria: 8 horas<\/p>\n

PROGRAMA<\/strong><\/p>\n

1. Tipos de emails:<\/strong>
\n\u2022 Emails de Aquisi\u00e7\u00e3o;
\n\u2022 Emails de Reten\u00e7\u00e3o;
\n\u2022 Emails de Boas Vindas;
\n\u2022 Newsletters;
\n\u2022 Emails de Promo\u00e7\u00e3o.<\/p>\n

2. Estrat\u00e9gia:<\/strong>
\n\u2022 PESTLE e SWOT;
\n\u2022 Potencial do email marketing;
\n\u2022 Objetivos;
\n\u2022 Indicadores de desempenho.<\/p>\n

3. Base de Dados:<\/strong>
\n\u2022 Como criar e expandir uma Base de Dados;
\n\u2022 Quest\u00f5es legais de uma Base de Dados;
\n\u2022 Segmenta\u00e7\u00e3o e personaliza\u00e7\u00e3o.<\/p>\n

4. Conte\u00fados digitais:<\/strong>
\n\u2022 A estrutura de um email;
\n\u2022 O design de um email;
\n\u2022 Landing pages;
\n\u2022 Formul\u00e1rios;
\n\u2022 Inqu\u00e9ritos;
\n\u2022 Boas pr\u00e1ticas.<\/p>\n

5. \u00c1rea pr\u00e1tica – deployment:<\/strong>
\n\u2022 Plataforma de gest\u00e3o de emails de Marketing (Mailchimp);
\n\u2022 An\u00e1lise de campanhas existentes;
\n\u2022 Cria\u00e7\u00e3o de um email de marketing (grupos de trabalho);
\n\u2022 Identifica\u00e7\u00e3o de aspetos de melhoria.<\/p>\n

Formadores:<\/strong><\/p>\n

\"\"<\/a><\/p>\n

Condi\u00e7\u00f5es:<\/strong>
\nS\u00f3cios BPCC: 190,00\u20ac + IVA (1 inscri\u00e7\u00e3o); 165,00\u20ac + IVA (2 ou mais inscri\u00e7\u00f5es)
\nN\u00e3o-s\u00f3cios BPCC: 210,00\u20ac + IVA (1 inscri\u00e7\u00e3o); 185,00\u20ac + IVA (2 ou mais inscri\u00e7\u00f5es)<\/p>\n

Inscri\u00e7\u00e3o:<\/strong>
\nAt\u00e9 5 dias antes da data de in\u00edcio do curso, mediante devolu\u00e7\u00e3o da Ficha de Inscri\u00e7\u00e3o. A inscri\u00e7\u00e3o s\u00f3 ser\u00e1 v\u00e1lida ap\u00f3s pagamento.<\/p>\n

Pagamento:<\/strong>
\nDever\u00e1 ser efetuado at\u00e9 ao prazo limite de inscri\u00e7\u00e3o. Nas anula\u00e7\u00f5es verificadas com mais de 2 dias antes do in\u00edcio da a\u00e7\u00e3o, o valor ser\u00e1 devolvido na totalidade, no prazo de 48 horas, por transfer\u00eancia banc\u00e1ria.<\/p>\n

Inscreva-se aqui<\/a><\/strong><\/p>\n

Adiamento ou Cancelamento
\nO formador reserva-se ao direito de adiar ou cancelar a forma\u00e7\u00e3o, caso n\u00e3o haja o n\u00famero m\u00ednimo de 6 participantes. Neste caso, o valor de inscri\u00e7\u00e3o ser\u00e1 devolvido, se o formando n\u00e3o pretender frequentar o curso em nova data, caso a mesma tenha sido adiada.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pr\u00f3ximos datas: 9\/04 e 11\/04 O email marketing \u00e9 uma das principais ferramentas de marketing digital, mas a sua utiliza\u00e7\u00e3o massiva torna-se um desafio para chegar com relev\u00e2ncia ao nosso […]Ler mais<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":72504,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-72500","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nPROGRAMA EXECUTIVO ON-LINE Marketing Digital e Email Marketing - BPCC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bpcc.pt\/events\/programa-executivo-on-line-marketing-digital-e-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PROGRAMA EXECUTIVO ON-LINE Marketing Digital e Email Marketing\" \/>\n<meta property=\"og:description\" content=\"Pr\u00f3ximos datas: 9\/04 e 11\/04 O email marketing \u00e9 uma das principais ferramentas de marketing digital, mas a sua utiliza\u00e7\u00e3o massiva torna-se um desafio para chegar com relev\u00e2ncia ao nosso […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bpcc.pt\/events\/programa-executivo-on-line-marketing-digital-e-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"BPCC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bpccportugal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-11T11:59:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bpcc.pt\/wp-content\/uploads\/2024\/03\/MarketingDigital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BPCC_portugal\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/events\\\/programa-executivo-on-line-marketing-digital-e-email-marketing\\\/\",\"url\":\"https:\\\/\\\/bpcc.pt\\\/events\\\/programa-executivo-on-line-marketing-digital-e-email-marketing\\\/\",\"name\":\"PROGRAMA EXECUTIVO ON-LINE Marketing Digital e Email Marketing - BPCC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/events\\\/programa-executivo-on-line-marketing-digital-e-email-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/events\\\/programa-executivo-on-line-marketing-digital-e-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bpcc.pt\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/MarketingDigital.jpg\",\"datePublished\":\"2024-03-11T11:46:38+00:00\",\"dateModified\":\"2024-03-11T11:59:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/events\\\/programa-executivo-on-line-marketing-digital-e-email-marketing\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bpcc.pt\\\/events\\\/programa-executivo-on-line-marketing-digital-e-email-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/events\\\/programa-executivo-on-line-marketing-digital-e-email-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bpcc.pt\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/MarketingDigital.jpg\",\"contentUrl\":\"https:\\\/\\\/bpcc.pt\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/MarketingDigital.jpg\",\"width\":600,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/events\\\/programa-executivo-on-line-marketing-digital-e-email-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bpcc.pt\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/bpcc.pt\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PROGRAMA EXECUTIVO ON-LINE Marketing Digital e Email Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/#website\",\"url\":\"https:\\\/\\\/bpcc.pt\\\/\",\"name\":\"BPCC\",\"description\":\"The British-Portuguese Chamber of Commerce\",\"publisher\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bpcc.pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/#organization\",\"name\":\"British-Portuguese Chamber of Commerce\",\"url\":\"https:\\\/\\\/bpcc.pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bpcc.pt\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/BPCC_100_main.png\",\"contentUrl\":\"https:\\\/\\\/bpcc.pt\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/BPCC_100_main.png\",\"width\":3467,\"height\":1333,\"caption\":\"British-Portuguese Chamber of Commerce\"},\"image\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bpccportugal\\\/\",\"https:\\\/\\\/x.com\\\/BPCC_portugal\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/britishportuguesechamber\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/BritPortChamber\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"PROGRAMA EXECUTIVO ON-LINE Marketing Digital e Email Marketing - BPCC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bpcc.pt\/events\/programa-executivo-on-line-marketing-digital-e-email-marketing\/","og_locale":"pt_PT","og_type":"article","og_title":"PROGRAMA EXECUTIVO ON-LINE Marketing Digital e Email Marketing","og_description":"Pr\u00f3ximos datas: 9\/04 e 11\/04 O email marketing \u00e9 uma das principais ferramentas de marketing digital, mas a sua utiliza\u00e7\u00e3o massiva torna-se um desafio para chegar com relev\u00e2ncia ao nosso […]","og_url":"https:\/\/bpcc.pt\/events\/programa-executivo-on-line-marketing-digital-e-email-marketing\/","og_site_name":"BPCC","article_publisher":"https:\/\/www.facebook.com\/bpccportugal\/","article_modified_time":"2024-03-11T11:59:44+00:00","og_image":[{"width":600,"height":628,"url":"https:\/\/bpcc.pt\/wp-content\/uploads\/2024\/03\/MarketingDigital.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@BPCC_portugal","twitter_misc":{"Tempo estimado de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bpcc.pt\/events\/programa-executivo-on-line-marketing-digital-e-email-marketing\/","url":"https:\/\/bpcc.pt\/events\/programa-executivo-on-line-marketing-digital-e-email-marketing\/","name":"PROGRAMA EXECUTIVO ON-LINE Marketing Digital e Email Marketing - BPCC","isPartOf":{"@id":"https:\/\/bpcc.pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bpcc.pt\/events\/programa-executivo-on-line-marketing-digital-e-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/bpcc.pt\/events\/programa-executivo-on-line-marketing-digital-e-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/bpcc.pt\/wp-content\/uploads\/2024\/03\/MarketingDigital.jpg","datePublished":"2024-03-11T11:46:38+00:00","dateModified":"2024-03-11T11:59:44+00:00","breadcrumb":{"@id":"https:\/\/bpcc.pt\/events\/programa-executivo-on-line-marketing-digital-e-email-marketing\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bpcc.pt\/events\/programa-executivo-on-line-marketing-digital-e-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/bpcc.pt\/events\/programa-executivo-on-line-marketing-digital-e-email-marketing\/#primaryimage","url":"https:\/\/bpcc.pt\/wp-content\/uploads\/2024\/03\/MarketingDigital.jpg","contentUrl":"https:\/\/bpcc.pt\/wp-content\/uploads\/2024\/03\/MarketingDigital.jpg","width":600,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/bpcc.pt\/events\/programa-executivo-on-line-marketing-digital-e-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bpcc.pt\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/bpcc.pt\/events\/"},{"@type":"ListItem","position":3,"name":"PROGRAMA EXECUTIVO ON-LINE Marketing Digital e Email Marketing"}]},{"@type":"WebSite","@id":"https:\/\/bpcc.pt\/#website","url":"https:\/\/bpcc.pt\/","name":"BPCC","description":"The British-Portuguese Chamber of Commerce","publisher":{"@id":"https:\/\/bpcc.pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bpcc.pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/bpcc.pt\/#organization","name":"British-Portuguese Chamber of Commerce","url":"https:\/\/bpcc.pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/bpcc.pt\/#\/schema\/logo\/image\/","url":"https:\/\/bpcc.pt\/wp-content\/uploads\/2018\/04\/BPCC_100_main.png","contentUrl":"https:\/\/bpcc.pt\/wp-content\/uploads\/2018\/04\/BPCC_100_main.png","width":3467,"height":1333,"caption":"British-Portuguese Chamber of Commerce"},"image":{"@id":"https:\/\/bpcc.pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bpccportugal\/","https:\/\/x.com\/BPCC_portugal","https:\/\/www.linkedin.com\/in\/britishportuguesechamber\/","https:\/\/www.youtube.com\/user\/BritPortChamber"]}]}},"_links":{"self":[{"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/tribe_events\/72500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/tribe_events\/72500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/media\/72504"}],"wp:attachment":[{"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/media?parent=72500"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/tags?post=72500"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/tribe_events_cat?post=72500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}