Different people have various perceptions of the roles of what have now become popularly known as \u201cinfluencers\u201d and so the British-Portuguese Chamber of Commerce continues its series of thought-provoking events where we assemble a group of professionals to share their perspectives relating to emerging trends which will impact on the workplace. This discussion will focus on growing impact of influencers, how to identify ones which may be suitable for our brand or sector, what is the cost and how to measure the return on investment, how can their claims of reach be measured, what are the potential risks to a brand\u2019s reputation from individuals which might switch to a competitor\u2019s brand and what are the legal and regulatory implications of engaging influencers.<\/p>\n
Event by invitation only.<\/p>\n
If you wish to attend or organise an exclusive similar event, contact us.<\/p>\n","protected":false},"excerpt":{"rendered":"