{"id":75265,"date":"2025-08-04T15:50:32","date_gmt":"2025-08-04T14:50:32","guid":{"rendered":"https:\/\/bpcc.pt\/?p=75265"},"modified":"2025-09-10T14:30:39","modified_gmt":"2025-09-10T13:30:39","slug":"branding-community-building-insights-from-industry-experts-at-bpcc-algarve-event","status":"publish","type":"post","link":"https:\/\/bpcc.pt\/pt-pt\/branding-community-building-insights-from-industry-experts-at-bpcc-algarve-event\/","title":{"rendered":"Branding &amp; Community Building: Insights from industry experts at BPCC Algarve Event"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"75265\" class=\"elementor elementor-75265\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54d63a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54d63a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f6bc70\" data-id=\"3f6bc70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6dceac0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dceac0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1e7b713\" data-id=\"1e7b713\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f061eb elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7f061eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"600\" src=\"https:\/\/bpcc.pt\/wp-content\/uploads\/2025\/08\/Alg-BizBreakfast-24-7-25-Portrait.png\" class=\"attachment-large size-large wp-image-75276\" alt=\"Business Breakfast - 24-07-2025\" srcset=\"https:\/\/bpcc.pt\/wp-content\/uploads\/2025\/08\/Alg-BizBreakfast-24-7-25-Portrait.png 400w, https:\/\/bpcc.pt\/wp-content\/uploads\/2025\/08\/Alg-BizBreakfast-24-7-25-Portrait-200x300.png 200w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-716706d\" data-id=\"716706d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c7caef elementor-widget elementor-widget-text-editor\" data-id=\"2c7caef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Branding is a universal concern for every business, regardless of size, sector, or market.<\/p><p>Every organisation needs a strong image, a clear voice, and a compelling story. Few professionals in the Algarve are better positioned to speak on the evolution of branding in the region than Suzi Steinhofel, founder of DesignWorks; a results-driven design and advertising consultant with over 30 years\u2019 experience. Suzi has been supporting both local and international companies with their creative branding strategies since long before today\u2019s digital tools were available.<\/p><p>At the BPCC Branding &amp; Community Building event, held at the newly refurbished Hilton Vilamoura As Cascatas Golf Resort &amp; Spa, Suzi delivered a highly engaging session that took attendees on a colourful journey through the decades: from branding in the Algarve during the 80s, through the rise of new media in the 90s, to the current trends shaping today\u2019s \u2013 and tomorrow\u2019s \u2013 branding landscape.<\/p><p>She was followed by Claire Ferreira, relative newcomer to the Algarve, marketeer mentor and founder of the award-winning digital community Mums in Marketing. Claire spoke about the crucial role of community in modern branding, how customer expectations have evolved in the digital age, and how businesses of all sizes can harness the power of their audiences to strengthen their standing.<u><\/u><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f40809 elementor-widget elementor-widget-text-editor\" data-id=\"8f40809\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>With an online community of over 40,000 over various platforms, Claire shared personal and professional insights on building a brand from the ground up, drawing on her own entrepreneurial journey and the challenges that shaped her success.<\/p><p>The morning was both insightful and inspiring, with attendees from across multiple industries leaving with actionable strategies and food for thought. Feedback from participants was overwhelmingly positive.<\/p><p>The session concluded with a standout coffee break hosted by the Hilton Vilamoura, featuring hand-baked, custom-branded BPCC biscuits; a thoughtful detail that perfectly illustrated the power of memorable branding in action.<\/p><p>The BPCC Algarve&#8217;s autumn calendar of events is taking shape, so stay connected via our website and social media channels for updates on upcoming sessions.<\/p><p>For those wishing to connect directly with our guest speakers:<\/p><p><strong><u><a href=\"https:\/\/suzisteinhofel.com\/\">Suzi Steinhofel \u2013 DesignWorks<\/a><\/u><\/strong><\/p><p><u><a href=\"https:\/\/www.facebook.com\/suzidesignworks\/\">https:\/\/www.facebook.com\/suzidesignworks\/<\/a><\/u><\/p><p><u><a href=\"https:\/\/www.linkedin.com\/in\/suzi-steinhofel-74b2433\/\">https:\/\/www.linkedin.com\/in\/suzi-steinhofel-74b2433\/<\/a><\/u><\/p><p><strong>Claire Ferreira \u2013 Mums in Marketing<\/strong><\/p><p><u><a href=\"https:\/\/www.linkedin.com\/in\/claire-ferreira-mumsinmarketing\/\">https:\/\/www.linkedin.com\/in\/claire-ferreira-mumsinmarketing\/<\/a><\/u><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cfb71e elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"1cfb71e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/bpcc.pt\/wp-content\/uploads\/2025\/08\/Alg-BizBreakfast-24-7-25.png\" alt=\"Coffee Break -BPCC\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/bpcc.pt\/wp-content\/uploads\/2025\/08\/Alg-BizBreakfast-24-7-254.png\" alt=\"Business Breakfast - 24-07-2025\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/bpcc.pt\/wp-content\/uploads\/2025\/08\/Alg-BizBreakfast-24-7-253.png\" alt=\"Business Breakfast - 24-07-2025\" \/><figcaption class=\"elementor-image-carousel-caption\">Suzi Steinhofel \u2013 DesignWorks<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/bpcc.pt\/wp-content\/uploads\/2025\/08\/Alg-BizBreakfast-24-7-252.png\" alt=\"Business Breakfast - 24-07-2025\" \/><figcaption class=\"elementor-image-carousel-caption\">Claire Ferreira \u2013 Mums in Marketing<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/bpcc.pt\/wp-content\/uploads\/2025\/08\/Alg-BizBreakfast-24-7-251.png\" alt=\"Business Breakfast - 24-07-2025\" \/><figcaption class=\"elementor-image-carousel-caption\">Claire Ferreira \u2013 Mums in Marketing, Miguel Afonso dos Santos - Hilton Vilamoura, Suzi Steinhofel \u2013 DesignWorks<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/bpcc.pt\/wp-content\/uploads\/2025\/08\/Alg-BizBreakfast-24-7-25-HP.png\" alt=\"Coffee Break - BPCC\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-867999c elementor-widget elementor-widget-text-editor\" data-id=\"867999c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We would once again like to thank the <a href=\"https:\/\/www.hilton.com\/en\/hotels\/faohihi-hilton-vilamoura-as-cascatas-golf-resort-and-spa\/\" target=\"_blank\" rel=\"noopener\"><strong>Hilton Vilamoura<\/strong><\/a> for hosting this engaging event, and also our media partners <a href=\"https:\/\/www.theportugalnews.com\/\" target=\"_blank\" rel=\"noopener\"><strong>The Portugal News<\/strong><\/a> and the <a href=\"https:\/\/www.portugalresident.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Portugal Resident<\/strong><\/a>, for their ongoing support.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90cf22c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90cf22c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21973d5\" data-id=\"21973d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding is a universal concern for every business, regardless of size, sector, or market.Every organisation needs a strong image, a clear voice, and a compelling story. Few professionals in the [&hellip;]<span class=\"entry-read-more\"><a href=\"https:\/\/bpcc.pt\/pt-pt\/branding-community-building-insights-from-industry-experts-at-bpcc-algarve-event\/\" class=\"cs-btn cs-btn-flat cs-btn-rounded cs-btn-xxs cs-btn-flat-accent\">Ler mais<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":75274,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-75265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Branding &amp; Community Building: Insights from industry experts at BPCC Algarve Event - BPCC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bpcc.pt\/branding-community-building-insights-from-industry-experts-at-bpcc-algarve-event\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding &amp; Community Building: Insights from industry experts at BPCC Algarve Event\" \/>\n<meta property=\"og:description\" content=\"Branding is a universal concern for every business, regardless of size, sector, or market.Every organisation needs a strong image, a clear voice, and a compelling story. 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