{"id":75009,"date":"2025-05-20T10:53:37","date_gmt":"2025-05-20T09:53:37","guid":{"rendered":"https:\/\/bpcc.pt\/?p=75009"},"modified":"2025-05-20T12:48:53","modified_gmt":"2025-05-20T11:48:53","slug":"the-power-of-the-image","status":"publish","type":"post","link":"https:\/\/bpcc.pt\/pt-pt\/the-power-of-the-image\/","title":{"rendered":"The Power of the Image"},"content":{"rendered":"\t\t
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The British-Portuguese Chamber of Commerce once again hosted a thought-provoking lunch, this time at the elegant Hotel Santiago de Alfama. Twenty professionals from a diverse range of sectors \u2014 spanning fashion, advertising, photography, journalism, art, and education \u2014 came together to explore a theme as timeless as it is timely: The Power of the Image<\/strong>, introduced by the Chamber\u2019s CEO, Chris Barton.<\/p>

I had the pleasure of opening the discussion with an arresting statistic: only 7% of personal communication is verbal. A remarkable 93% is non-verbal \u2014 where image, in its many forms, plays a leading and transformative role. With this in mind, our conversation unfolded with insight and curiosity.<\/p>

What followed was a dynamic and wide-ranging exchange. We examined how art shapes perception and how artificial intelligence is fast becoming the defining force of our visual age. This gave rise to urgent questions around authenticity, manipulation, and trust \u2014 and the increasingly blurred lines between fact and fiction in a world curated by algorithms.<\/p>

One recurring theme was the need for critical thinking as a core skill \u2014 both socially and legally \u2014 to navigate this evolving visual landscape. There was a palpable interest in the resurgence of \u201cold school\u201d values: analogue aesthetics, raw visuals, and a return to simplicity. These shifts are already being embraced by brands, as illustrated by Canon\u2019s Andr\u00e9 Ferreira.<\/p>

Photography\u2019s impact \u2014 and the complex question of authorship in the digital age \u2014 sparked deep reflection. The younger generation\u2019s enthusiastic embrace of new technologies raised concerns about ethics and legal accountability, voiced especially clearly by lawyer Adolfo Mesquita Nunes.<\/p>

As the conversation deepened, it took on a sociological and even anthropological tone. Are we chasing innovation through image, or rebelling against a homogenised mainstream? Insights from photographer Kenton Thatcher and muralist Jacqueline de Montaigne provided a creator\u2019s perspective, reinforcing the vital role of critical thought in keeping image meaningful and intentional.<\/p>

The word manipulation echoed throughout \u2014 not only in the context of technology, but also in marketing, where the fine line between persuasion and integrity becomes ever more complex. How can we harness the power of the image to convince \u2014 without deceiving?<\/p>

By the close of lunch, one conclusion stood out: AI\u2019s impact on imagery is a cross-sector concern. While the conversation often strayed beyond the image itself \u2014 into ethics, law, art, and philosophy \u2014 these detours only enriched the debate.<\/p>

As with all great BPCC events, we knew where we began, but not where we would end. What we do know is this: we live in a world of images \u2014 powerful, disruptive, and unpredictable. And to understand where we\u2019re heading, we may well need a crystal ball.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Participants<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
BPCC<\/td>\nChris Barton<\/td>\nwww.bpcc.pt\u00a0<\/a><\/td>\n<\/tr>\n
Jacqueline de Montaigne<\/td>\nJacqueline de Montaigne<\/td>\nhttps:\/\/www.jacquelinedemontaigne.com\/<\/a><\/td>\n<\/tr>\n
Canon<\/td>\nAndr\u00e9 Ferreira<\/td>\nhttps:\/\/www.canon-europe.com\/view\/unsee-the-world\/<\/a><\/td>\n<\/tr>\n
Fashion Studio<\/td>\nSandrina Francisco<\/td>\nwww.fashionstudiopt.com\u00a0<\/a><\/td>\n<\/tr>\n
Vhils Studio<\/td>\nRomain Trevisan<\/td>\nhttps:\/\/vhils.com\/<\/a><\/td>\n<\/tr>\n
Kenton Thatcher<\/td>\nKenton Thatcher<\/td>\nhttps:\/\/kentonthatcher.com\/overview\/<\/a><\/td>\n<\/tr>\n
Sovereign Art Foundation<\/td>\nTanya Bennett<\/td>\nwww.sovereignartfoundation.com<\/a><\/td>\n<\/tr>\n
Unilever<\/td>\nTeresa Burnay<\/td>\nwww.unilever-fima.com\u00a0<\/a><\/td>\n<\/tr>\n
Burson<\/td>\nAna Rego<\/td>\nhttps:\/\/www.bursonglobal.com\/<\/a><\/td>\n<\/tr>\n
Valley of the Stars<\/td>\nAlistair Leithead<\/td>\nhttps:\/\/www.sleepersessions.com\/2024\/05\/01\/alastair-leithead\/<\/a><\/td>\n<\/tr>\n
Optocentro<\/td>\nRui Motty<\/td>\nwww.optocentro.pt<\/a><\/td>\n<\/tr>\n
Inspired Education Group<\/td>\nMarta Rocha<\/td>\nhttps:\/\/www.park-is.com\/en\/our-school\/meet-our-team<\/a><\/td>\n<\/tr>\n
Pedra Silva Architects<\/td>\nLu\u00eds Silva<\/td>\nwww.pedrasilva.com<\/a><\/td>\n<\/tr>\n
Tilsitt Gallery<\/td>\nFlavien Guiet<\/td>\nhttps:\/\/tilsittgallery.com<\/a><\/td>\n<\/tr>\n
Atelier Rui Catal\u00e3o<\/td>\nRui Catal\u00e3o<\/td>\nwww.ruicatalao.com<\/a><\/td>\n<\/tr>\n
MDS<\/td>\nLivia Bisoni<\/td>\nhttps:\/\/www.mdsgroup.com\/en\/<\/a><\/td>\n<\/tr>\n
P\u00e9rez-Llorca<\/td>\nAdolfo Mesquita Nunes<\/td>\nhttps:\/\/www.linkedin.com\/in\/adolfomesquitanunes\/?originalSubdomain=pt<\/a><\/td>\n<\/tr>\n
Broadway Malyan<\/td>\nMargarida Ordaz Caldeira<\/td>\nwww.broadwaymalyan.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Text:
Rui Catal\u00e3o
Rui Catal\u00e3o Atelier<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Kindly Sponsored by: The British-Portuguese Chamber of Commerce once again hosted a thought-provoking lunch, this time at the elegant Hotel Santiago de Alfama. 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