{"id":66699,"date":"2021-10-14T11:25:50","date_gmt":"2021-10-14T10:25:50","guid":{"rendered":"https:\/\/bpcc.pt\/?p=66699"},"modified":"2021-12-27T11:57:23","modified_gmt":"2021-12-27T11:57:23","slug":"pbbr-lanca-se-nos-podcasts-e-uma-forma-de-comunicacao-adaptavel-e-dinamica","status":"publish","type":"post","link":"https:\/\/bpcc.pt\/pt-pt\/pbbr-lanca-se-nos-podcasts-e-uma-forma-de-comunicacao-adaptavel-e-dinamica\/","title":{"rendered":"pbbr lan\u00e7a-se nos podcasts: \u201c\u00c9 uma forma de comunica\u00e7\u00e3o adapt\u00e1vel e din\u00e2mica\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"66699\" class=\"elementor elementor-66699\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0718a1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0718a1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f30ba81\" data-id=\"f30ba81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bccaa14 elementor-widget elementor-widget-image\" data-id=\"bccaa14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/bpcc.pt\/wp-content\/uploads\/2021\/10\/PBBR-podcast-MP.png\" class=\"attachment-large size-large wp-image-66704\" alt=\"PBBR Podcast New Episode\" srcset=\"https:\/\/bpcc.pt\/wp-content\/uploads\/2021\/10\/PBBR-podcast-MP.png 600w, https:\/\/bpcc.pt\/wp-content\/uploads\/2021\/10\/PBBR-podcast-MP-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb996ee elementor-widget elementor-widget-text-editor\" data-id=\"cb996ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cpbbr Talks\u201d \u00e9 o nome do mais recente <em>podcast<\/em> do mercado da advocacia portuguesa. \u00a0A sociedade de advogados fundada por Pedro Pinto lan\u00e7ou na sexta-feira um projeto de comunica\u00e7\u00e3o multim\u00e9dia no qual, atrav\u00e9s de uma linguagem \u201cdescomplicada e sem jarg\u00f5es jur\u00eddicos\u201d, pretende esclarecer e aprofundar temas do quotidiano das fam\u00edlias e das empresas.<\/p><p>\u201c\u00c9 uma forma de comunica\u00e7\u00e3o particularmente adapt\u00e1vel e apta a acompanhar a din\u00e2mica da era digital, onde cada vez mais nos inserimos. Os <em>podcasts<\/em> t\u00eam uma din\u00e2mica e uma forma de comunica\u00e7\u00e3o pr\u00f3prias. Percebemos que comunicar por comunicar, para dizer que estamos presentes, facilmente nos ir\u00edamos cansar e cansar os outros. N\u00e3o queremos ir atr\u00e1s dos temas para ser ouvidos. Queremos ser ouvidos porque fomos atr\u00e1s dos temas\u201d, garante Alexandre Jardim, s\u00f3cio da pbbr, em entrevista ao Jornal Econ\u00f3mico (JE).<\/p><p>Depois do \u201cIn Dubio\u201d da Morais Leit\u00e3o, do \u201cPodcast PLMJ\u201d ou do \u201cHybrid Lawyers\u201d da Antas da Cunha Ecija, \u00e9 agora a pbbr a querer afirmar-se como uma sociedade que comunica por <em>podcast<\/em> \u2013 que tanto pode ser divulgado em formato de apenas \u00e1udio, como \u00e1udio-v\u00eddeo ou \u00e1udio-infografia, prevendo-se uma periodicidade mensal ou bimestral (a data de publica\u00e7\u00e3o n\u00e3o \u00e9 estanque).<\/p><p>O objetivo deste lan\u00e7amento \u00e9 prestar um servi\u00e7o ao p\u00fablico, ir ao encontro dos problemas ou d\u00favidas das pessoas, de acordo com o advogado, que \u00e9 um dos respons\u00e1veis pela iniciativa \u201cpbbr Talks\u201d. Na sua opini\u00e3o, apesar de os advogados serem \u201ctradicionalmente conservadores e prudentes nas transi\u00e7\u00f5es\u201d, os escrit\u00f3rios t\u00eam tamb\u00e9m t\u00eam de digitalizar, inovar nas \u00e1reas de pr\u00e1tica e na forma como os associados desenvolvem <em>skills<\/em>.<\/p><p>\u201cO consumo de <em>podcasts<\/em> ter vindo a aumentar sobretudo nos \u00faltimos cinco anos. Nas plataformas h\u00e1 cada vez categorias de <em>podcasts<\/em>. Segundo um estudo da Reuters, o n\u00famero de pessoas que consome <em>podcasts<\/em> tem vindo sempre a aumentar e cerca de 34% dos portugueses \u2013 talvez mais agora \u2013 j\u00e1 ouviram pelo menos. Dentro da nossa realidade, percebemos que os portugueses gostam de <em>podcasts<\/em> com temas especializados\u201d, detalha Alexandre Jardim, em declara\u00e7\u00f5es ao JE.<\/p><p>O s\u00f3cio da pbbr considera que este \u00e9 um projeto, cuja ideia partiu da equipa de Gest\u00e3o de Conhecimento, que pode ser \u201cinteressante para quem ouve\u201d pelos assuntos que ir\u00e1 abordar sociedade. \u00c9 o caso do primeiro epis\u00f3dio, que se encontra dispon\u00edvel no LinkedIn, sobre os <a href=\"https:\/\/www.linkedin.com\/posts\/pbbr---law-firm_certificado-digital-de-vacina%C3%A7%C3%A3o-contra-a-activity-6851990901179326464-aChd\" target=\"_blank\" rel=\"noopener\">desafios \u00e9ticos e jur\u00eddicos do certificado digital<\/a>, com a voz de Rita Roque de Pinho e Rita Serpa Viana, s\u00f3cia e associada de Direito da Sa\u00fade. \u201cMais do que horas, n\u00f3s vendemos conhecimento e capacidade de resolver problemas\u201d, afian\u00e7a Alexandre Jardim.<\/p><h6 style=\"text-align: right;\">Texto: <a href=\"https:\/\/jornaleconomico.sapo.pt\/noticias\/sociedade-de-advogados-pbbr-lanca-se-nos-podcasts-e-uma-forma-de-comunicacao-adaptavel-e-dinamica-795059\" target=\"_blank\" rel=\"noopener\">O Jornal Econ\u00f3mico<\/a><\/h6><p align=\"center\"><a href=\"https:\/\/www.pbbr.pt\/pt\/actualidade\/podcasts\/\" target=\"_blank\" rel=\"noopener\"><strong>Mais Podcasts<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5f922f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d5f922f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bpcc.pt\/members-directory\/pbbr-a\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sobre pbbr<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201cOs advogados s\u00e3o, tradicionalmente, conservadores e prudentes nas transi\u00e7\u00f5es, mas os escrit\u00f3rios t\u00eam de fazer essa transi\u00e7\u00e3o digital tamb\u00e9m\u201d, afirma o s\u00f3cio Alexandre Jardim, um dos respons\u00e1veis pelo projeto, em declara\u00e7\u00f5es ao Jornal Econ\u00f3mico.<span class=\"entry-read-more\"><a href=\"https:\/\/bpcc.pt\/pt-pt\/pbbr-lanca-se-nos-podcasts-e-uma-forma-de-comunicacao-adaptavel-e-dinamica\/\" class=\"cs-btn cs-btn-flat cs-btn-rounded cs-btn-xxs cs-btn-flat-accent\">Ler mais<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":66700,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1082],"tags":[],"class_list":["post-66699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.8) - 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