{"id":611,"date":"2018-04-16T13:34:24","date_gmt":"2018-04-16T13:34:24","guid":{"rendered":"https:\/\/bpcc.pt\/?p=611"},"modified":"2021-08-23T15:25:56","modified_gmt":"2021-08-23T14:25:56","slug":"what-influences-consumers-to-make-choices","status":"publish","type":"post","link":"https:\/\/bpcc.pt\/pt-pt\/what-influences-consumers-to-make-choices\/","title":{"rendered":"What influences consumers to make choices?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"611\" class=\"elementor elementor-611\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df278d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df278d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7788fef\" data-id=\"7788fef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6e74ff elementor-widget elementor-widget-text-editor\" data-id=\"c6e74ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-6084\" src=\"https:\/\/bpcc.pt\/wp-content\/uploads\/2018\/04\/InflunceConsumer_HP.png\" alt=\"Networking ThinkTank\" width=\"600\" height=\"450\" srcset=\"https:\/\/bpcc.pt\/wp-content\/uploads\/2018\/04\/InflunceConsumer_HP.png 600w, https:\/\/bpcc.pt\/wp-content\/uploads\/2018\/04\/InflunceConsumer_HP-300x225.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\u201cWhat influences consumers to make choices?\u201d That was the question we posed to our think-tank panel comprising a cross section of experts from overlapping disciplines .<\/p><p>Although the science of understanding the behaviour patterns of consumers is a long established one \u2013 from strategic placement on supermarket shelves, promotional sales, cross-branding, celebrity endorsement, etc. \u2013 businesses need to continue to evolve their methods to stay one step ahead of an increasingly savvy consumer. So, the brainstorming lunch discussion was kicked off by the BPCC\u2019s CEO, Chris Barton, asking Google\u2019s Bernardo Correio \u201cWhat does Google know now, that it didn\u2019t know 18 months ago?\u201d<\/p><p>Thereafter followed a lively exchange of perspectives on how the profiles of consumers can be assessed and personalised marketing targeted to them. For online prospecting, being able to interpret and control each nano-second of the consumer\u2019s experience can be crucial.<\/p><p>Actors in the tourism sector recognise the importance of customer recommendations and testimonials, whilst companies selling products purporting to have health benefits reaffirmed their need to be able to readily verify their claims with certificates from reputable institutions.<\/p><p>The subject is a broad and complex one, but no matter whether we are dealing with consumers in the digital world or the \u201creal\u201d world, it would appear that the route to success could be summarised in three essential stages:<\/p><ul><li><strong>Catching the interest<\/strong> of the consumer \u2013 perhaps with novel packaging, an impressive website, alluring photography, catchy headline or other gimmick.<\/li><li><strong>Retaining the interest<\/strong> of the consumer &#8211; convincing the consumer that the product or service matches his needs or dreams; nurturing the emotion so that <em>you<\/em> become the preferred supplier.<\/li><li><strong>Prompting a positive action<\/strong> \u2013 by providing every inducement and convenience to conclude the transaction with confidence.<\/li><\/ul><p>The BPCC organises several brainstorming think-tank lunches each year for a maximum of 18 invited participants. Previous themes have included \u201cLuxury\u201d, \u201cArt\u201d and \u201cArchitecture\u201d. These lunches provide a convivial setting for a forum where like-minded businesspeople can explore the possibilities of developing mutually beneficial synergies.<\/p><p>Other themes being considered include \u201cSupporting incoming foreigners\u201d which we expect will attract the participation of international schools and universities, relocation companies, co-working spaces, real estate agencies, foreign exchange brokers, Portuguese language teachers, accountants and representatives of the local municipalities. Members wishing to be invited to future editions of these brainstorming lunches should contact Chris Barton on <a href=\"mailto:c.barton@bpcc.pt\">c.barton@bpcc.pt<\/a>. Suggestions for themes are also welcome.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201cWhat influences consumers to make choices?\u201d That was the question we posed to our think-tank panel comprising a cross section of experts from overlapping disciplines . Although the science of [&hellip;]<span class=\"entry-read-more\"><a href=\"https:\/\/bpcc.pt\/pt-pt\/what-influences-consumers-to-make-choices\/\" class=\"cs-btn cs-btn-flat cs-btn-rounded cs-btn-xxs cs-btn-flat-accent\">Ler mais<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":6084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What influences consumers to make choices? - BPCC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bpcc.pt\/what-influences-consumers-to-make-choices\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What influences consumers to make choices?\" \/>\n<meta property=\"og:description\" content=\"\u201cWhat influences consumers to make choices?\u201d That was the question we posed to our think-tank panel comprising a cross section of experts from overlapping disciplines . Although the science of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bpcc.pt\/what-influences-consumers-to-make-choices\/\" \/>\n<meta property=\"og:site_name\" content=\"BPCC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bpccportugal\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-16T13:34:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-23T14:25:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bpcc.pt\/wp-content\/uploads\/2018\/04\/InflunceConsumer_HP.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"BPCC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BPCC_portugal\" \/>\n<meta name=\"twitter:site\" content=\"@BPCC_portugal\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"BPCC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/what-influences-consumers-to-make-choices\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/what-influences-consumers-to-make-choices\\\/\"},\"author\":{\"name\":\"BPCC\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/#\\\/schema\\\/person\\\/c6c4c3c2fc302abcccbbb2c992f199a7\"},\"headline\":\"What influences consumers to make choices?\",\"datePublished\":\"2018-04-16T13:34:24+00:00\",\"dateModified\":\"2021-08-23T14:25:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/what-influences-consumers-to-make-choices\\\/\"},\"wordCount\":404,\"publisher\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/what-influences-consumers-to-make-choices\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bpcc.pt\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/InflunceConsumer_HP.png\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/what-influences-consumers-to-make-choices\\\/\",\"url\":\"https:\\\/\\\/bpcc.pt\\\/what-influences-consumers-to-make-choices\\\/\",\"name\":\"What influences consumers to make choices? - BPCC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/what-influences-consumers-to-make-choices\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/what-influences-consumers-to-make-choices\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bpcc.pt\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/InflunceConsumer_HP.png\",\"datePublished\":\"2018-04-16T13:34:24+00:00\",\"dateModified\":\"2021-08-23T14:25:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/what-influences-consumers-to-make-choices\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bpcc.pt\\\/what-influences-consumers-to-make-choices\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/what-influences-consumers-to-make-choices\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bpcc.pt\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/InflunceConsumer_HP.png\",\"contentUrl\":\"https:\\\/\\\/bpcc.pt\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/InflunceConsumer_HP.png\",\"width\":600,\"height\":450,\"caption\":\"Networking ThinkTank\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/what-influences-consumers-to-make-choices\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bpcc.pt\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What influences consumers to make choices?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/#website\",\"url\":\"https:\\\/\\\/bpcc.pt\\\/\",\"name\":\"BPCC\",\"description\":\"The British-Portuguese Chamber of Commerce\",\"publisher\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bpcc.pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/#organization\",\"name\":\"British-Portuguese Chamber of Commerce\",\"url\":\"https:\\\/\\\/bpcc.pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bpcc.pt\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/BPCC_100_main.png\",\"contentUrl\":\"https:\\\/\\\/bpcc.pt\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/BPCC_100_main.png\",\"width\":3467,\"height\":1333,\"caption\":\"British-Portuguese Chamber of Commerce\"},\"image\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bpccportugal\\\/\",\"https:\\\/\\\/x.com\\\/BPCC_portugal\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/britishportuguesechamber\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/BritPortChamber\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/#\\\/schema\\\/person\\\/c6c4c3c2fc302abcccbbb2c992f199a7\",\"name\":\"BPCC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b604146943bcce89a03f091789e9b6b7c915a023e8640aebe3b31d59d9765a64?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b604146943bcce89a03f091789e9b6b7c915a023e8640aebe3b31d59d9765a64?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b604146943bcce89a03f091789e9b6b7c915a023e8640aebe3b31d59d9765a64?s=96&d=mm&r=g\",\"caption\":\"BPCC\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What influences consumers to make choices? - BPCC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bpcc.pt\/what-influences-consumers-to-make-choices\/","og_locale":"pt_PT","og_type":"article","og_title":"What influences consumers to make choices?","og_description":"\u201cWhat influences consumers to make choices?\u201d That was the question we posed to our think-tank panel comprising a cross section of experts from overlapping disciplines . Although the science of [&hellip;]","og_url":"https:\/\/bpcc.pt\/what-influences-consumers-to-make-choices\/","og_site_name":"BPCC","article_publisher":"https:\/\/www.facebook.com\/bpccportugal\/","article_published_time":"2018-04-16T13:34:24+00:00","article_modified_time":"2021-08-23T14:25:56+00:00","og_image":[{"width":600,"height":450,"url":"https:\/\/bpcc.pt\/wp-content\/uploads\/2018\/04\/InflunceConsumer_HP.png","type":"image\/png"}],"author":"BPCC","twitter_card":"summary_large_image","twitter_creator":"@BPCC_portugal","twitter_site":"@BPCC_portugal","twitter_misc":{"Escrito por":"BPCC","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bpcc.pt\/what-influences-consumers-to-make-choices\/#article","isPartOf":{"@id":"https:\/\/bpcc.pt\/what-influences-consumers-to-make-choices\/"},"author":{"name":"BPCC","@id":"https:\/\/bpcc.pt\/#\/schema\/person\/c6c4c3c2fc302abcccbbb2c992f199a7"},"headline":"What influences consumers to make choices?","datePublished":"2018-04-16T13:34:24+00:00","dateModified":"2021-08-23T14:25:56+00:00","mainEntityOfPage":{"@id":"https:\/\/bpcc.pt\/what-influences-consumers-to-make-choices\/"},"wordCount":404,"publisher":{"@id":"https:\/\/bpcc.pt\/#organization"},"image":{"@id":"https:\/\/bpcc.pt\/what-influences-consumers-to-make-choices\/#primaryimage"},"thumbnailUrl":"https:\/\/bpcc.pt\/wp-content\/uploads\/2018\/04\/InflunceConsumer_HP.png","articleSection":["Articles"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/bpcc.pt\/what-influences-consumers-to-make-choices\/","url":"https:\/\/bpcc.pt\/what-influences-consumers-to-make-choices\/","name":"What influences consumers to make choices? - BPCC","isPartOf":{"@id":"https:\/\/bpcc.pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bpcc.pt\/what-influences-consumers-to-make-choices\/#primaryimage"},"image":{"@id":"https:\/\/bpcc.pt\/what-influences-consumers-to-make-choices\/#primaryimage"},"thumbnailUrl":"https:\/\/bpcc.pt\/wp-content\/uploads\/2018\/04\/InflunceConsumer_HP.png","datePublished":"2018-04-16T13:34:24+00:00","dateModified":"2021-08-23T14:25:56+00:00","breadcrumb":{"@id":"https:\/\/bpcc.pt\/what-influences-consumers-to-make-choices\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bpcc.pt\/what-influences-consumers-to-make-choices\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/bpcc.pt\/what-influences-consumers-to-make-choices\/#primaryimage","url":"https:\/\/bpcc.pt\/wp-content\/uploads\/2018\/04\/InflunceConsumer_HP.png","contentUrl":"https:\/\/bpcc.pt\/wp-content\/uploads\/2018\/04\/InflunceConsumer_HP.png","width":600,"height":450,"caption":"Networking ThinkTank"},{"@type":"BreadcrumbList","@id":"https:\/\/bpcc.pt\/what-influences-consumers-to-make-choices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bpcc.pt\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"What influences consumers to make choices?"}]},{"@type":"WebSite","@id":"https:\/\/bpcc.pt\/#website","url":"https:\/\/bpcc.pt\/","name":"BPCC","description":"The British-Portuguese Chamber of Commerce","publisher":{"@id":"https:\/\/bpcc.pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bpcc.pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/bpcc.pt\/#organization","name":"British-Portuguese Chamber of Commerce","url":"https:\/\/bpcc.pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/bpcc.pt\/#\/schema\/logo\/image\/","url":"https:\/\/bpcc.pt\/wp-content\/uploads\/2018\/04\/BPCC_100_main.png","contentUrl":"https:\/\/bpcc.pt\/wp-content\/uploads\/2018\/04\/BPCC_100_main.png","width":3467,"height":1333,"caption":"British-Portuguese Chamber of Commerce"},"image":{"@id":"https:\/\/bpcc.pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bpccportugal\/","https:\/\/x.com\/BPCC_portugal","https:\/\/www.linkedin.com\/in\/britishportuguesechamber\/","https:\/\/www.youtube.com\/user\/BritPortChamber"]},{"@type":"Person","@id":"https:\/\/bpcc.pt\/#\/schema\/person\/c6c4c3c2fc302abcccbbb2c992f199a7","name":"BPCC","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/b604146943bcce89a03f091789e9b6b7c915a023e8640aebe3b31d59d9765a64?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b604146943bcce89a03f091789e9b6b7c915a023e8640aebe3b31d59d9765a64?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b604146943bcce89a03f091789e9b6b7c915a023e8640aebe3b31d59d9765a64?s=96&d=mm&r=g","caption":"BPCC"}}]}},"_links":{"self":[{"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/posts\/611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/comments?post=611"}],"version-history":[{"count":0,"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/posts\/611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/media\/6084"}],"wp:attachment":[{"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/media?parent=611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/categories?post=611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bpcc.pt\/pt-pt\/wp-json\/wp\/v2\/tags?post=611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}