{"id":10437,"date":"2019-01-25T15:57:49","date_gmt":"2019-01-25T15:57:49","guid":{"rendered":"https:\/\/bpcc.pt\/?p=10437"},"modified":"2019-01-29T16:02:19","modified_gmt":"2019-01-29T16:02:19","slug":"turismo-de-excelencia-um-desafio-de-geracao-alerta-consultora","status":"publish","type":"post","link":"https:\/\/bpcc.pt\/pt-pt\/turismo-de-excelencia-um-desafio-de-geracao-alerta-consultora\/","title":{"rendered":"Turismo de excel\u00eancia, um desafio de gera\u00e7\u00e3o \u2013 alerta Consultora"},"content":{"rendered":"\t\t
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A primeira confer\u00eancia internacional organizada pela consultora Essentia \u2014 com o tema \u201cMarcas Globais, Destinos de Turismo e Mercado Imobili\u00e1rio\u2026 como fazer o melhor com este trio?\u201d \u2014 comprovou \u201cque Portugal est\u00e1 no bom caminho como um destino tur\u00edstico de excel\u00eancia\u201d. A Confer\u00eancia decorreu na Estufa Real, na Ajuda, em Lisboa e contou com a participa\u00e7\u00e3o de muitas figuras e players importantes do turismo e do imobili\u00e1rio nacional e internacional.<\/p>\n

Ao intervir no evento, Jos\u00e9 Gil Duarte, Founder & CEO da ESSENTIA, revelou que se vive um momento extraordin\u00e1rio e que apesar de toda a press\u00e3o que isso possa causar, gera tamb\u00e9m in\u00fameras oportunidades. Referiu que o contributo do turismo para o PIB representava 7,8% em 2017 e que este sector apresentou uma evolu\u00e7\u00e3o muito grande nos \u00faltimos anos. \u201cA exposi\u00e7\u00e3o do nosso pa\u00eds a n\u00edvel internacional tem sido crescente\u201d – adiantou, \u201cbasta ver que em 2011 realizaram-se 19 grandes eventos internacionais e em 2015 passaram para 145. S\u00f3 em chegadas ao aeroporto de Lisboa o aumento foi de 91,2%\u201d. Para o respons\u00e1vel \u201c\u00e9 um desafio de gera\u00e7\u00e3o!\u201d.<\/p>\n

Um crescimento na chegada de turistas a Portugal confirmado por Miguel Frasquilho, presidente do Conselho de Administra\u00e7\u00e3o da TAP. Na sua apresenta\u00e7\u00e3o revelou que o aeroporto Humberto Delgado, em Lisboa, deve fechar o ano com 30 milh\u00f5es de passageiros e um novo \u201crecorde\u201d. Para o pr\u00f3ximo ano adiantou que v\u00e3o surgir novas rotas e que a TAP \u201cest\u00e1 a tornar-se cada vez mais numa marca global\u201d.<\/p>\n

N\u00e3o h\u00e1 raz\u00f5es para n\u00e3o ter ambi\u00e7\u00e3o\u2026.<\/b>
\nPortugal como destino tur\u00edstico est\u00e1 em crescendo e apesar do boom e da entrada de investimento ainda h\u00e1 um longo caminho a percorrer. Quem o afirmou foi Jos\u00e9 Roquette, Chief Development Officer do Pestana Hotel Group. Para o respons\u00e1vel, tanto a capital portuguesa como o Porto encontram-se hoje num grande dinamismo e passaram para a segunda divis\u00e3o do turismo. \u201cEstamos num momento muito forte mas ainda h\u00e1 muito a fazer. Lisboa est\u00e1 mais exposta \u00e0 procura a n\u00edvel internacional e da\u00ed n\u00e3o h\u00e1 raz\u00e3o nenhuma para n\u00e3o ter ambi\u00e7\u00e3o\u201d, adiantou.
\nBego\u00f1a \u00cd\u00f1iguez, jornalista espanhola e ex-presidente da Associa\u00e7\u00e3o da Imprensa Estrangeira em Portugal, tamb\u00e9m concorda que Portugal est\u00e1 na segunda divis\u00e3o no turismo mas acredita que isso pode servir para aprender com os erros dos outros pa\u00edses. A jornalista a viver e trabalhar h\u00e1 15 anos no nosso pa\u00eds, salientou a evolu\u00e7\u00e3o favor\u00e1vel da cidade de Lisboa nestes \u00faltimos anos. Mas aconselha que n\u00e3o se deve perder a autenticidade. Na sua opini\u00e3o, Portugal tem um potencial incr\u00edvel.<\/p>\n

Marcas internacionais v\u00e3o investir em Portugal<\/b>
\nGerard Greene, Founder & CEO da Society, que foi um dos criadores do Yotel, considerado o “Ipod” da ind\u00fastria hoteleira, anunciou tamb\u00e9m na confer\u00eancia, que com a sua nova empresa vem para a capital e apostar no co-living. Afirmou ainda que Lisboa \u00e9 uma cidade fant\u00e1stica para investir.
\nTamb\u00e9m Kike Sarasola, presidente do grupo Room Mate e um dos presentes neste encontro fez quest\u00e3o de anunciar o lan\u00e7amento de um empreendimento em Lisboa, contudo n\u00e3o revelou mais pormenores.
\nO mesmo aconteceu com Nuno Galv\u00e3o Pinto, vice-presidente de Desenvolvimento e Aquisi\u00e7\u00f5es do grupo Hyatt para as regi\u00f5es da Europa e Norte de \u00c1frica, que admitiu o interesse em investir no nosso pa\u00eds, nomeadamente em Lisboa, talvez j\u00e1 no pr\u00f3ximo ano.<\/p>\n

Ajudar a elevar a fasquia da excel\u00eancia de Lisboa<\/b>
\nA Essentia, empresa de consultoria nas \u00e1reas, \u201cda Reabilita\u00e7\u00e3o Urbana, do Imobili\u00e1rio de nicho, da Hotelaria e Turismo Sustent\u00e1vel, bem como no Territ\u00f3rio de Redes de Cultura e de Lazer\u201d, tem nas suas m\u00e3os a coordena\u00e7\u00e3o de alguns dos projectos mais emblem\u00e1ticos para a cidade de Lisboa, mostrando empenhada em \u201ccontribuir para elevar a fasquia da qualidade\u201d.
\nA empresa, encontra-se actualmente \u201ca trabalhar em projectos que abrangem cerca de 76.500 metros quadrados para reabilitar na capital portuguesa, distribu\u00eddos por 11 grandes empreendimentos nos locais mais desejados da capital portuguesa, que v\u00e3o nascer a partir de im\u00f3veis hist\u00f3ricos, pal\u00e1cios e palacetes, que esperam por reabilita\u00e7\u00e3o e novos destinos, desde habita\u00e7\u00e3o ao turismo, entre eles o conhecido Quarteir\u00e3o da Portug\u00e1lia, com assinatura do atelier ARX\u201d.<\/p>\n

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Previous Next A primeira confer\u00eancia internacional organizada pela consultora Essentia \u2014 com o tema \u201cMarcas Globais, Destinos de Turismo e Mercado Imobili\u00e1rio\u2026 como fazer o melhor com este trio?\u201d \u2014 […]Ler mais<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":10447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-10437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-news"],"yoast_head":"\nTurismo de excel\u00eancia, um desafio de gera\u00e7\u00e3o \u2013 alerta Consultora - BPCC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bpcc.pt\/turismo-de-excelencia-um-desafio-de-geracao-alerta-consultora\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turismo de excel\u00eancia, um desafio de gera\u00e7\u00e3o \u2013 alerta Consultora\" \/>\n<meta property=\"og:description\" content=\"Previous Next A primeira confer\u00eancia internacional organizada pela consultora Essentia \u2014 com o tema \u201cMarcas Globais, Destinos de Turismo e Mercado Imobili\u00e1rio\u2026 como fazer o melhor com este trio?\u201d \u2014 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bpcc.pt\/turismo-de-excelencia-um-desafio-de-geracao-alerta-consultora\/\" \/>\n<meta property=\"og:site_name\" content=\"BPCC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bpccportugal\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-25T15:57:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-29T16:02:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bpcc.pt\/wp-content\/uploads\/2019\/01\/Turismo-de-excelencia-um-desafio-de-geracao-alerta-Consultora_fullview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BPCC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BPCC_portugal\" \/>\n<meta name=\"twitter:site\" content=\"@BPCC_portugal\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"BPCC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/turismo-de-excelencia-um-desafio-de-geracao-alerta-consultora\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/turismo-de-excelencia-um-desafio-de-geracao-alerta-consultora\\\/\"},\"author\":{\"name\":\"BPCC\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/#\\\/schema\\\/person\\\/c6c4c3c2fc302abcccbbb2c992f199a7\"},\"headline\":\"Turismo de excel\u00eancia, um desafio de gera\u00e7\u00e3o \u2013 alerta Consultora\",\"datePublished\":\"2019-01-25T15:57:49+00:00\",\"dateModified\":\"2019-01-29T16:02:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/turismo-de-excelencia-um-desafio-de-geracao-alerta-consultora\\\/\"},\"wordCount\":753,\"publisher\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bpcc.pt\\\/turismo-de-excelencia-um-desafio-de-geracao-alerta-consultora\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bpcc.pt\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Turismo-de-excelencia-um-desafio-de-geracao-alerta-Consultora_fullview.jpg\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bpcc.pt\\\/turismo-de-excelencia-um-desafio-de-geracao-alerta-consultora\\\/\",\"url\":\"https:\\\/\\\/bpcc.pt\\\/turismo-de-excelencia-um-desafio-de-geracao-alerta-consultora\\\/\",\"name\":\"Turismo de excel\u00eancia, um desafio de gera\u00e7\u00e3o \u2013 alerta Consultora - 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