The economic globalization of the last decades has changed the paradigm of competitiveness, passing the big cities to play a more important role than the countries themselves. Lisbon is nowadays a global city that competes in the international panorama with other big cities, being, however much it costs us, ever less Portuguese and increasingly European, increasingly world-wide.

This movement began with the globalization of goods and services. Since many years ago, it made no sense to go abroad to shop because the shops in London or Paris are the same ones we found in Lisbon (of course there are some differences, but we want to illustrate the idea). Service multinationals also have a physical presence in all major global cities.

Nowadays, we are witnessing the globalization of the movement of people, or relocation, as we wish to designate. The European Union created the free movement of people and goods, but it took time for European citizens to take advantage of internal mobility, such as studying in another city, working for a few years, or even enjoying the advantages of opening a company in a new destination where cheaper talents abound and the weather is better. For a long time, we have been trapped by physical borders, which now makes little sense.

Lisbon, currently plays in this chess, and competes (and collaborates) with other global cities like Madrid, Barcelona, ​​Berlin, Paris, Milan, London, Amsterdam, Prague, Vienna, Copenhagen, Stockholm, etc … It competes at the level of the attraction of start- ups with its world class hubs , students for its excellent Business Schools , congresses enjoying the excellent infrastructure and hotel capacity, tourism that seeks high-quality cuisine at reasonable prices, great festivals with artists of the foreground, a welcoming city of friendly people, great weather, content, and, of course, competing at the level of real estate investment.

Full Report

Report kindly supplied by
Nomera Capital