Hotelaria Vs Alojamento Local

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Local accommodation — can hotels compete?

According to estimates local accommodation such as AirB&B, guest houses and hostels in Lisbon now account for more than 50% of all tourist bookings in the capital.

In fact houses set aside for local tourist accommodation in the borough of Lisbon which has around 500,000 inhabitants has the capacity to accommodate 102,000 visitors.

The statistics come from Lisbon City Council which also remarks that in March 2019 there were 18,000 local accommodation establishments, a growth of 80% on 2018, a growth trend that has increased on previous years.

But how is this competition affecting the traditional hotel sector in the city and is the mushrooming phenomena of guest houses creating unfair competition or can the two co-exist happily?

This was the question on the table at a debate last week entitled “Hotels v Guest Houses and areas of contention: competitive rivals or complementary alternatives” co-organised by the British-Portuguese Chamber of Commerce (BPCC), the French, Belgian-Luxembourg and German chambers of commerce with panel with Ricardo Amantes (Commercial & Investments Director of Coporgest/Lisbon Best Apartments) Miguel Garcia ( Director of the Tivoli Avenida Liberdade) and moderated by Vítor Norinha, journalist (Megafin).

The first issue raised was if there was a certain tourism phobia in Lisbon with the spectre of the city becoming a tourist Disneyland like Barcelona, Berlin or Venice.
Ricardo Amantes said that while there wasn’t evidence of a phobia towards tourists in Lisbon, tourist numbers had grown exponentially over the past four years and Miguel Garcia pointed to the need for better public transport infrastructure and services to cater for the growing numbers.

“If Lisbon and Porto are not better prepared for this demand and given that we don’t have a second airport up and running yet, the city will need more infrastructure, services and better quality ones.”

“Today we see local accommodation not so much as a competitor but complementary to existing offer and vital for the development of cities like Lisbon and Porto,” Amantes added.

In fact, the Portuguese are well known for being hospitable and having the art of welcoming visitors and being good hosts, a phenomena seen up and down the country.
“I think we are one of the few countries in the world who know how to welcome visitors and make an effort to do so in English. We have room to grow and develop but must do so in a sustainable way” he said.

Crunching the numbers Vítor Norinha said in Lisbon there were 18,000 local accommodation premises but 15% offered a poor service and many of these in area of contention such as the central Lisbon historic neighbourhoods. Local accommodation — and these numbers have been disputed — represent 50% of all tourist accommodation in Lisbon and Porto, others sources say 33% while around 63% of beds in Lisbon are for local accommodation and 37% for hotels. In 2018 there were 56,000 beds in hotels and apart-hotels while in the first half of 2019 there were 25-5 million visitors which means the same amount of tourists as in 2018.

Some 92% of the license holders of local accommodation own between one and three premises which means it is a relatively small business with area of contention representing 20% and relative areas of contention (15%).

Regulations scare of investors

Ricardo Amantes said he was “very critical” of regulations aimed at controlling the number and nature of local accommodation that has been approved but currently awaiting publication and are designed to protect the lifestyle of local residents in historic neighbourhoods and maintain the traditional and authentic character of them.
“It seems to me that the real reason for introducing these regulations is not so much to ‘put the house in order’ but to try and resolve the problem of a lack of affordable housing in Lisbon since reading the memoranda to do with the regulations the aim is to ‘preserve the social reality of the neighbourhoods and residents and safeguard the fundamental rights to housing against the growth of local accommodation and the pressure this demand puts on rising property and rental prices.

“For me there does not exist a direct relationship between local accommodation and a lack of housing in these historic neighbourhoods. If it wasn’t for local accommodation, there would not be a number of buildings that have been done up and local trade and business that has sprung up and we would have continued to witness what we had experienced before 2014 where a large number of these neighbourhoods were run down with buildings that were abandoned or in ruins, a population that was very elderly while local accommodation had already existed anyway.”

Miguel Garcia said he had a “different view” of local accommodation which was that it was complementary. “I agree that it has to be controlled and regulated to preserve local traditions and authenticity. To preserve our history and the elderly with their washing lines hanging from windows really is part of our culture and history.”

“If you are a tourist and see hoards of tourists in the traditional neighbourhoods you completely lose the effect of the authenticity of these “bairros” and local accommodation must result in creating a genuine experience in the location, avoiding situations that have happened in Greece and Italy” he said adding that Lisbon rank the risk of approaching a Disneyland situation.

It was also pointed out that investors had bought up property to turn into hotels or guest houses and were now, because of the regulations, left with either potential white elephants on their hands or were facing restrictions making it difficult to have a good return on their investments. “These government rules have been passed regardless of the current investments underway” he said adding that so far the Government had not given a positive reply to concerns over investments already earmarked in Lisbon.

“From the point of view of overseas investors who have and want to invest in Portugal it sends out a bad sign that investors cannot trust the government because it chops and changes the rules,” he said.

Hotels v Local Accommodation

So, with local accommodation already overtaking Lisbon’s hotels on mid-price average stays (city-breaks), can the hotel sector compete and coexist with the more affordable competition that is attracting so many younger people to stay in the city?
It largely depends on the type of trade you are looking at. According to the Lisbon Tivoli boss, if I’m looking at the Tivoli Avenida (five-star) we perhaps have competition from the first stay tourists make in the city. What I call curiosity visitors,” he said.
“But for people that want services, history, brand and class then the expectation is completely different for a certain type of traveller that wouldn’t be expecting the same in local accommodation,” he added.

“But it we look at our three and four-star hotels, then I would agree that we have a greater competition.”
The answer could be to become better and more competitive at three and four-star level, strengthen its core business which in hotels means service whole local accommodation has a lot of growth to do in these areas.

Some bed and breakfast guest houses that are members of city hosting platforms can so offer some services but the kind of tourists that book into local accommodation are not the same kind of visitors who want to stay in hotels.

“I think there is room for both, but we at Tivoli in terms of mid-price strategy believe that local accommodation could become a competitor since value-for-money is very important and more so than the classification of three or four star classifications,” said Miguel Garcia.
“I think one way or another local accommodation will need become more self-demanding to become competitive and many in the hotel sector so see this as a big threat that we have to battle against, but today I see it has a complement to existing offer,” he said.
The overall conclusion was that there was a percentage of local accommodation providers offering bad or limited services and or conditions currently in the market while it was likely that within the sector itself there would be fierce and growing competition reflected by some local accommodation providers upping their game in terms of conditions and services offered, putting them effectively on a par with small residential hotels.

By Essential Business

United Lisbon International School

Admissions Suite ready to receive registrations for September 2020 start

As a new international school in close proximity to the Park of Nations, the United Lisbon International School will open its doors to the first students in September 2020. United Lisbon will be a modern and innovative school, with its curriculum based on US-standards and leading to the internationally acknowledged International Baccalaureate (IB) Diploma, in combination with the “Advanced Placement” (AP) program, administered by the American College Board.

In September 2020, United Lisbon International School will open its doors to the first select group of 150 students from Early Childhood (3 years) to Grade 9 (14 years). A year ahead of the opening, the admissions process has now been officially launched. The newly opened admissions office – to welcome prospective families for individual meetings – is built to be a model space for the educational philosophy of United Lisbon as a transparent, agile and collaborative space.

After more than a year of planning, the renovation of the school campus, at Avenida Marechal Gomes da Costa, about a 10-minute drive from central Lisbon, is underway and will be completed in summer 2020. The first phase of construction focuses on the main building, with spacious classrooms, open-space learning hubs, state-of-the-art science labs, a maker space area and art studios. Around the building, the school’s outdoor sports facilities and playgrounds are also to be completed for the opening in 2020.

Chitra and Roman Stern, founders of the Martinhal Group and investors in the United Lisbon International School say: “We are excited to be starting the admissions process for the first intake now. The team has worked hard in developing the school concept and preparing the rehabilitation of the existing university site into a modern school campus. A significant part of the 200 families enquiring to-date has been from those wishing to relocate to Lisbon already for some time but were not able due to the lack of spaces in international schools for their children.”

United Lisbon school will be operated by International Schools Services (ISS), based in Princeton, USA. In over 60 years of history, ISS has successfully, supported launched and built more than 110 schools around the globe and is at the forefront of international school education. Already a year in advance of the opening, the school has successfully taken the first steps to accredit and authorize its educational programs at the national and international level:

  • The Portuguese Ministry of Education has issued the initial license for the school;
  • The International Baccalaureate Organization (IBO) has awarded Candidate School Status to United Lisbon for the authorization of the IB Diploma Program;
  • The New England Association of Schools and Colleges (NEASC), one of the main US standard setters, has confirmed the eligibility for accreditation of the school after its opening.

“United Lisbon will offer modern education inspired by and fit for the 21st century and beyond, building on globally established educational standards such as the International Baccalaureate (IB) Diploma Program and Advanced Placement (AP). To enable students to grow through learning experiences that matter in the world into which our students will graduate, we create a forward-looking ecosystem for active, student-driven learning: applying new standards in pedagogy; creating open, agile and collaborative spaces; and a seamlessly integrating modern technologies,” says Dr. Nils Remmel, Founding Head of School.

Dr. Paul Johnson, ISS Senior Leadership Executive states: “Working to launch the United Lisbon International School has been an invigorating and inspiring experience. The team in Lisbon possesses the vision and drive to make United Lisbon an exciting school preparing students to face challenges of a rapidly changing world. Combined with the professional resources available through ISS, the school is positioned to be a leader in international education. It is exciting to be part of such a forward-thinking group of people.”

With its vision “to empower and inspire the young generation for a sustainable world”, United Lisbon will set itself apart through rigorous academic programs, a strong focus on the skills and values the next generation will need to be successful in tomorrow’s world, as well as supporting longer-term sustainabl Lisbon, puts it in a unique position to enrich student learning through experiences beyond the classroom building on partnerships and collaborations with local institutions and corporations.

All details on the admissions process are published at the school’s website: www.unitedlisbon.school

 

Contact for inquiries:
Email: [email protected]
Tel: +351 218 370 973
Address: Admissions Office,
Avenida Marechal Gomes da Costa nº 19B,
1800-255 Lisboa

 

About Martinhal Resorts  

Martinhal Resorts are four hotels in Portugal located in the most prestigious and privileged locations – Sagres and Quinta do Lago in the Algarve, Cascais and Chiado in Lisbon. The brand is completely focused on the luxury market for families. The developers, Chitra and Roman Stern, are working on their fifth property, Martinhal Residences (www.martinhalresidences.com), in the Park of Nations in Lisbon.

 About International Schools Services (ISS)

International Schools Services (ISS) works with more than 500 international schools and thousands of educators each year, creating the largest global footprint in international education support. Since its inception in 1955, ISS has launched and managed more than 110 international schools; placed approximately 50,000 educators; and developed ground-breaking learning programs, such as the World Language Initiative and Level 5 Creativity & Innovation Hubs. With its headquarters in Princeton, USA, ISS currently owns or operates nearly 20 international schools around the world and promotes innovation and best practices for global education through its core services that include founding and managing student-centred, future-oriented schools. ISS staff has extensive experience in all aspects of international education, with most senior leaders having served as Heads of Schools across a variety of continents.

AI is disrupting the Industry in so many sectors. True or False?

The BPCC regularly organises invitation-only brainstorming think-tank lunches where we gather a diverse group to exchange perspectives around a topic which impacts on the evolving workplace.  On 17 September, generously sponsored by Deloitte, we debated the potential benefits and detriments of Artificial Intelligence.  Amongst our guests was Fabio Rodrigues of U5 Marketing who had recently joined the Chamber as a Member, so we invited him to give his feedback on what he was able to take away from the event:

“AI is disrupting the Industry in so many sectors. True or False?”  

I started my career in the telecommunications industry in 1999, only twenty years ago; at that time, there was no such thing as data services on regular people’s mobile devices. Small initiatives — e.g. WAP and Bluetooth — were, however, emerging as revolutionary promises. They were presented at technology meetings as huge innovations, albeit dependent on yet-to-come technology, bandwidth and even hardware.

On these occasions, a futuristic imagery of a parallel world, with technological situations and solutions akin to those only existent in films, was brought to life through state-of-the-art videos. One such content was that of a man’s appliances reacting to their owner’s presence by starting to function once he entered his home: a reception contingent on his Location-Based Services Device — or, as it is known today, Bluetooth. Incredibly, in the time span of merely three to five years, an overwhelming amount of this kind of technology was being brought to regular customers at certain events, such as the World Mobile Conference, which focused on the main industry; and even more surprisingly, these same commodities were already becoming obsolete, as was the case of WAP (Wireless Access Protocol, or “data’s grandparent”).

In a welcoming and delightful environment, Mr. Chris Barton from BPCC gathered eighteen experts on the topic (a group in which I was very generously included), to discuss whether or not artificial intelligence has the necessary tools and abilities to partially, or maybe even fully, disrupt the telecom industry. Those present seemed to come to a general agreement that this particular change will not be based on a specific event, nor is it only one launch away from happening; it is an ongoing and ever changing process: a frightening, yet exciting notion for one to contemplate. After all, according to the aforementioned perspective, technological development and advance is constantly happening around us, including at this very moment.

With the thought-provoking question of whether process automation should be considered a type of artificial intelligence, our sponsor for the day, Mr. Pedro Tavares from Deloitte, was the one to start off our discussion. The topic was soon followed by a debate about the role of telecom companies in the environment in which we now find ourselves. A consensus in favour of these companies was reached, as we perceived them to be an indispensable technology integrator.

Over two hours and a delicious lunch, prepared by the award-winning Santiago de Alfama Boutique Hotel, most of the invitees had come to terms with the idea that soon enough we would be living in a world in which people will seamlessly interact with self-driving cars, unmanned drones, nanotechnological anti-tumour pills, as well as other high tech developments which only three years ago could only have been found in the movie theatres.

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Text: Fabio Rodrigues and Maria Eduarda Castro
U5 Marketing – Designers as a Service

Photo: Rolando Oliveira
Redux Consulting

Matthew Shribman

Matthew Shribman on Climate Change.

Youtube ecology sensation Matthew Shribman was in Portugal in September for an event organised by the British-Portuguese Chamber of Commerce and Greene’s Tutorial College on the greatest challenge of our century – Climate Change Emergency

International scientists, some world politicians and several multinational companies now recognise that manmade climate change is a fact.
The finest minds in the field stress that the time for a ‘business as usual’ approach is well and truly over. No one can now doubt climate change and claim it does not affect them. We all have to deal with it and change the way we live.
The Earth’s climate is changing at its fastest rate in 60 million years — when the Dinosaurs became extinct. In fact, we could be on the verge of an extinction event again not seen since the “Great Dying” 250 million years ago when 70% of land and 90% of marine species vanished from the earth forever.

Hurtling towards disaster
Famous for his ‘Science in the Bath’ talks on the environment on Youtube, Matthew Shribman says that we live in a societal system of “ingrained beliefs” and despite scientists and environmentalists warning that we are hurtling towards disaster, we are not changing course.
Shribman stresses that he is “anything but anti-capitalist” since capitalism has massively benefitted science and powered human progress.
“Success in a capitalist society is something that generates more money, but humans have much more complicated needs. From a scientist’s point of view, the system we are living in is driving destruction very rapidly and its not turning around,” says Shribman.
“This is because business and corporations are designed to optimise production to maximise profits. Deforestation, overfishing, mass farming and extraction are perfectly legal in many countries in order to promote the activities of corporations,” he adds.
So, why does mankind continue on its path of wilful blindness? Shribman says it is partly because the threats we have evolved to face are very different to climate change. It is why behavioural psychologists are so interested in people’s reactions to climate change and finding ways of making people take it seriously and worry about it.

Shocking statistics
Every second 300 kg of plastic enters the oceans, absorbing pollutants which marine mammals, fish and plankton eat those pollutants which work their way back to humans in the food chain.
Global top soil — vital for agriculture — is now between one-third and one-half degraded (40%). It takes 1000 years to regain one centimetre of topsoil. “We are running out of topsoil and fertilisers simply aren’t enough,” he says.
Since 1950, 50% of temperate forest has disappeared, mostly to replace the exhausted topsoil that is no longer fertile to grow crops. “We have three trillion trees left on Earth and need to plant an equal number to restore the balance,” says Shribman.
The oceans are 30% more acidic than they were a few years ago because of dissolved carbon dioxide, which is why coral is dying and with it the ecosystems it supports, including oxygen generating phytoplankton which, if that dies, will result in “our suffocating to death in an unbreathable CO2 atmosphere”.
Just some of the worrying scientific facts to join to the global extinction rate which is now 1000 times higher than ‘background rates’, i.e., the normal rate at which creatures become extinct without the stresses of manmade invasion of habitats and pollution with one-quarter of all species at risk of pollution and insect populations down by 40% in some parts of Europe.
“We are really fragile as a species and I think that is something that we don’t appreciate a lot of the time.”
In fact, the consequences of not acting drastically to counter global warming now will be crop failures, droughts, floods, mass displacement of people and imploding economies — and these are from conservative models made by scientists.
Says Shribman: “We are dangerously underestimating how much trouble we are in. We have 12 years remaining of CO2 budget that we can continue using in the same way as before after which we will not be able to prevent a rise in the global temperature of 2ºC”.
At best the world has just eight years to change before it reaches a tipping point of no return and yet we are still aiming for 2050 which is “not fast enough”. “We are well on track for 5ºC warming by 2100” he warned.

Speed of change
Climate deniers point out that climate change has happened regularly in the planet’s history and that’s true. What is different now is the speed at which these changes are happening — all within 60 years instead of several hundreds of thousands or even millions of years.
Most of this change, including freak weather changes, is driven by the energy sector and farming, in particular beef farming.
“Every 10 years of food imports results in tropical forest the size of Portugal being lost forever,” says Shribman.
“The one single thing that ordinary people can do to make a difference is to stop eating beef. If the world cut out beef, it would have a greater impact on reducing CO2 emissions than if we banned all motorised vehicles.”
“Mass extinctions have happened before and there is no reason that it won’t happen again. It is time to stop pretending that things are going to be ok. We need radical thinking where people at the top in governments and corporations start a revolution because otherwise it will be too late,” concludes Shribman.

Portugal not immune
Filipe Lowndes Marques, partner at lawyers Morais Leitão, Galvão Teles, Soares da Silva & Partners who is President of the Board of Directors of the British-Portuguese Chamber of Commerce said that Portugal was not “immune to the issue of climate change. “Over the past quarter of a century there has been a significant increase in both the hottest and coldest temperatures recorded in Portugal.
“The Portuguese environmental agency has forecast an increase in maximum temperatures of three degrees in the summer in coastal areas and seven degrees inland. “If we have the horrible problem of forest fires now, imagine what it is going to be like with an extra seven degrees!” he said.
Models also foresee that Portugal is expecting a reduction in annual rainfall by 20-40%, mostly in the south of Portugal (Alentejo and Algarve).
On the other hand, Portugal is expected to have a much larger number of days with heavy rainfall, with its impact on agriculture and the wine and olive oil production industries. “We are well on the road to having the worst of both worlds,” said Lowndes-Marques stressing that: “action has to be taken quickly.”
At the Chamber of Commerce many of its corporate members have taken the issue of climate change seriously. EY offers services to help companies evaluate the risk arising from climate change and sustainability issues. Lexus, the car manufacturer, has been improving fuel efficiency and promoting fuel diversification.

A net zero carbon economy?
The British Ambassador to Portugal, Chris Sainty, said that climate change had “rocketed up the agenda” and had gone way beyond speeches and conferences and articles by politicians, journalists and academics.
“It has now found its way into our lives. The climate change emergency has become a personal thing for all of us. Particularly for young people across the world who know that they will be the ones who pick up the pieces when the rest of us have passed on,” he said.
The British Embassy, for example, has stopped using single-use plastics at internal events, saving the use of thousands of plastic water and coffee cups, plates, bowls and cutlery.
“Like Portugal we have set ourselves the ambition of becoming a net zero carbon economy by 2050. In the UK we are going to achieve that by legally-binding climate change legislation and a clean growth strategy in business, housing and transport,” said the ambassador.

Legislation-driven change
Legislation in various countries, including Britain and Portugal is going to drive social, cultural, business and technological change across the world over the next 30 years.
Internationally, the UK is ambitious over climate change and together with Italy will host the 2020 Global Climate Change Summit “COP26” in Glasgow.
The Deputy Mayor of Oeiras – a Greater Lisbon borough that has its own climate change programme – Dr. Francisco Rocha Martins quoted US President John F. Kennedy who in 1963 at the time of the Cuban Missile Crisis said: “Our most common link is that we are all inhabitants of this climate, we all breathe the same air and we all look out for our children’s future.”
“The clock is ticking and although the planet has always found a way of renewing itself, it is now facing desperate times. If we want to save our oceans and forests we have only one option ahead: to take climate change action.”

Text and photos: Chris Graeme
Essential Business

The BPCC Summer Garden Party

New addition to our Corporate Members

2019 BPCC Algarve Summer Party

Mindfulness – a collective responsibility for avoiding ‘burnout’ and preserving the mental wellbeing of our workforce

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With uncanny foresight to coincide with Mental Health Awareness Week, the BPCC organised another of its popular brainstorming think-tank lunches where a select group were invited to debate an issue which impacts on the workplace. Prompted by the increased prominence on many corporate agendas, we challenged ourselves to discussing “Mindfulness – a collective responsibility for avoiding ‘burnout’ and preserving the mental wellbeing of our workforce”.

Within the convivial surroundings of our regular hosts, the Santiago de Alfama Boutique Hotel, and kindly sponsored by Teresa Patrício & Partners, the discussion was kicked off by BPCC CEO, Chris Barton, who invited participants to suggest their own interpretation of “mindfulness”; what were their personal experiences; did their companies have policies regarding the mental welfare of their employees? and was there a danger that showing care towards an employee’s wellbeing might be confused with invasion of personal space or intrusion?

Blessed with a wonderful blend of backgrounds, the group benefited from a broad range of perspectives; including those who managed multinational corporations with multicultural employees, medical doctors, lawyers, the head of a coding school, human performance coaches, engineers and a headmaster.

We settled on a definition of Mindfulness being “the mental state achieved by focussing one’s awareness on the present moment”, leaving behind preconceptions, biases and mood – concentrating on what is going on in real time.

Whilst many participants advocated focussing on our breathing and posture as part of their routine for attempting a mindful state, others admitted that their best “light-bulb moments” came in the shower, whilst others sensed a certain connectivity when walking barefoot on the sand. Achieving the state of “Here and Now” proved to be challenging within the usual confines of sitting at a desk in a busy office; proximity to nature whilst enjoying passive exercise might provide more conducive conditions for some.

Each participant perceived different types or origins of stress. The school headmaster amongst us not only had to cope with his own issues (like us all), but also the mental welfare of the staff and pupils within his care and the parents which entrusted their precious children to his school. Education is far more than academic learning; developing a ’whole person’ with a healthy body and mind is the true objective. The group reflected on whether we were a lost generation on this matter, and perhaps it would only be the next generation, or the one after that, which would lead with mindfulness at the core of heir culture, values and principles.

It was very enlightening to hear of the amount of mindfulness training which the group had already participated in. Our academic guest shared his scientific findings; one HR director was a practitioner of martial arts so resonated readily with the concept of ridding the mind of distracting thoughts in order to focus, and our speech and presence coach was able to articulate the functions of the left and right hemispheres of the brain in this complex issue. Evolution, parental advice and brain training were all thrown into the mix too. Teaching people how to achieve Nirvana was always going to be a daunting task, though that wasn’t our aim. However, what we did achieve was that each member of the group went away inspired and with further food for thought, in the knowledge that no matter how congested they may find their mental workload, they are not alone; they have made new friends with whom they can share their concerns and in the comfort that there is an attainable solution.

Chamber Members wishing to participate in further editions of these thought-provoking brainstorming think-tank lunches should contact Chris Barton indicating which theme you would be interested in.

Storyline: Bob Williams
The Ops Gents

Brainstorming Lunch ‘Ladies of Influence’

This was a very special invitation only lunch, organised by The BPCC, at the elegant, historic Oporto Cricket and Lawn Tennis Club on a bright, sunshine-filled Spring day, for a group of approximately fifteen invited guests. The guests had been carefully chosen to represent a broad spectrum of both business and life interests, yet offering a fascinating blend of minds and personalities, with the general dual aim of both traditional and curated networking amongst participants, but also to debate a topic of interest to all, with diverse opinions and interpretations, entitled, ‘Ladies of Influence’.

From the moment the guests began to arrive at the spacious bar and terrace, lively conversation sprang up, as pleasantries and introductions took place, common interests discovered, contacts exchanged and an equal mix of business opportunities and the excitement of meeting like-minded, interesting people evolved simultaneously. A wide variety of companies, skills, talents and occupations was represented, from lawyers, telecommunications experts, car rental Account Managers, an Information specialist, an International Negotiator and author, businesspeople, wine producers, ballroom dancing teachers and horse specialists among many others, through to artists, teachers and astrologers. Each guest had ample time to introduce themselves to the group as a whole, and to talk about their particular situation and professional interests.

The joy of this kind of coming together is in the unexpected discovery, not only of new acquaintances and potential friends, or a simple exchange of business cards, but in the creative synergy that forms, the stimulus of new ideas and new ways to cooperate and be of mutual support in business, a synthesis of positive vibrations! Networking at its most effective level.

In fact, the conversation was so vibrant and intense, that the main discussion theme had to wait a little while for all this excitement to lessen a little until we diverted our minds to the main theme. The main question for debate was to share opinion on the rising number of women in leadership positions, now very much on the increase, and to debate as to whether companies were developing the concept of gender parity in their future strategies, with reference to a recent study by EY ‘Is the X chromosome the X factor for business leadership?’ This asserts that companies led by women are more focussed on increasing market share, and women leaders looking to top positions in their respective industries, when compared to men. The study concludes that more women seek businesses which embrace a more collaborative strategy than men, looking for alliances with external partners with a view to innovate. Lively discussion ensued, with the ladies present especially relating their own experiences of the ‘glass ceiling’ in their careers, and of the importance of support both in the workplace and from partners at home.

The meal itself was delicious, comprising a delicate but tasty seafood starter, a main course of either a filled filo pastry Spring roll with mushroom sauce, or a fish dish, and a creamy mousse dessert with fruit salad also an option. Our table was in a wonderful position to view the sports grounds and beautiful trees and flowers, basking in sunlight.

It was a highly enjoyable and successful event, beautifully conceived and organised by Inês, and she is to be thanked and congratulated for both the concept, and the ability to bring together such an extraordinary mix of creative, talented yet driven guests, creating the perfect mix of individuals.

Text&Photos: Linda Janet Chaves

Vendas do Mercado Online de Arte atingem os 4.640 milhões de dólares

  • Crescimento de 9,8% nos últimos 12 meses
  • Previsão de duplicação do valor em 5 anos, alcançando os 9.320 milhões de dólares em 2024
  • Apreensão sobre o crescimento das plataformas online de arte
  • O Instagram continua a ser a rede social preferida
  • 55% dos inquiridos afirma que irá comprar mais arte nos próximos 12 meses
  • 29% dos compradores Millennial afirmam preferir comprar arte online.

A sétima edição do estudo anual Hiscox Online Art Trade Report sobre o mercado online de arte, revela um valor estimado de 4.640 milhões de dólares para o mercado de arte online, o que significa um aumento de 9,8% em 12 meses. Apesar do decréscimo face ao período homólogo prevê-se que o valor do mercado online de arte possa alcançar os 9.320 milhões de dólares em 2024.

O estudo indica uma taxa de crescimento em desaceleração pelo terceiro ano consecutivo, com um decréscimo de 3 pontos percentuais face a 2018, em que o crescimento tinha sido de 12%. Segundo Robert Read, diretor de Arte e Clientes Privados da Hiscox, “2018 não foi um ano de mudança e esperamos para ver onde a consolidação e as perdas nos irão levar num mercado que está claramente superlotado. Talvez estejamos a assistir a uma mudança já que a confiança das plataformas online relativamente ao futuro caiu significativamente este ano.” Por outro lado é possível que a evolução do mercado de arte em geral e o aumento de volume entre 11% e 17% das divisões online da Sotheby’s, da Christie’s e da Heritage Auction abrandem esta desaceleração.

Principais conclusões: Concorrência: Uma em cada duas plataformas online acredita que a maior concorrência de mercado são os leilões (apenas 18% fizeram essa afirmação na edição anterior), enquanto que 46% apontam para as galerias com loja online como a sua principal concorrência, mais 8% que em 2018.

Evolução do mercado: Apesar de 77% das plataformas online entrevistadas terem uma opinião positiva sobre a evolução do mercado online de arte para os próximos 12 meses, esta confiança caiu significativamente quando comparada com 2018 (96%). Adicionalmente, 71% das plataformas online afirmaram esperar mais consolidação entre as plataformas online de arte nos próximos 12 meses.

Desafios: Para 64% das plataformas inquiridas a construção da confiança junto do colecionador e o reconhecimento da marca são os principais desafios do mercado.

Compra de arte: 55% dos compradores online de arte entrevistados dizem que vão comprar mais arte este ano, 3% mais do que no ano anterior (52%).

Redes Sociais: O Instagram consolidou a sua liderança com 65% dos consumidores a escolherem esta plataforma como a sua rede social preferida para fins relacionados com arte, em comparação com 63% em 2018.

Geração Millennial: 79% dos Millennials inquiridos afirmaram terem comprado arte online mais do que uma vez (64% em 2018). Da mesma forma, 23% afirmam que nunca compraram arte num espaço físico (como galerias, leilões ou feiras de arte), face aos 18% do ano passado. 51% dos entrevistados com menos de 30 anos consideram a propriedade de peças de arte como uma forma de investimento.

Blockchain: No mercado de arte este sistema é utilizado para verificação da origem e para registo de propriedade. Metade das plataformas online garante que a tecnologia blockchain será bem-sucedida nos próximos anos no controle e registo do título/propriedade.

Para mais informações, o estudo completo encontra-se disponível em https://www.hiscox.co.uk/online-art-trade-report