Elise Slotte – Wow Guide Algarve

Elise Slotte profile

How did you start your career?

My career has been very diverse and includes everything from crises preparedness and the civil defence to cleaning and event management. I started in retail when I were 16 and stayed for 10 years. Afterwards, I had a successful career in b2b sale, marketing and event project management. With this experience, my interest for the human mind and behaviour in combination with leadership grow and my focus turned into management and education. 2017, I started my own company as a professional speaker and organisation developer. I moved to the Algarve 2020, two weeks before lockdown. My market died but my strength to start over survived and now I work with my passion – Algarve.

Who is the business person that has inspired you most?

Richard Branson. He´s not only a brilliant businessman, he is also a great leader and employer. Richard has never let anyone stop him from following his dreams and his impact in many business areas are outstanding.

What is your greatest satisfaction in your business day?

For me, it´s crucial to feel that I give people a long-term value. It has been my driving force through my whole career. Now, when I show people the authentic Algarve and gives them a chance to get to know the Portuguese culture and history together with breath taking views, It´s very satisfying to know that I have given them a memory for life in the same time as I have contributed to close the gap between expats and Portuguese. Knowledge is the key to understand and respect.

What interests or hobbies do you have outside of your business career?

Nature, horses and heavy metal. To be out in the nature, with or without a horse is my way to reload and enjoy life. I love the silence which is the opposite of my other passion – heavy metal. I need both ends to feel good. In Sweden, I were a heavy metal reporter for several years.

If you were stranded on a desert island, what film / book / piece of music would you want to have with you?

If I could bring my favourite heavy metal Spotify list, I would survive! It would give me the energy and power to find solutions for the rest of the challenges.

What is your favourite place in Portugal? And in the UK?

Barragem do Funcho outside Sao Bartoloemu de Messines in the Algarve is where my soul belongs. Now, I need to admit that I am a Swede…. And I haven´t even been to London.. I do apologize… BPCC is one of the best business networks in the Algarve, so I sneaked in, regardless my lack of British blood.

Are you active on social media? (if you wish you can indicate your online profile)

I am. With a hate/love relationship. I need social media for marketing but it´s sad to see how bad people treat each other, hiding behind the screen. If you want to add a positive profile to your flow, follow https://www.facebook.com/wowguidealgarve or https://www.instagram.com/wowguidealgarve/

There is much talk of digital disruption of both business and personal lives. What are the changes that you could see over the next ten years in your sector?

As in any other area, it all comes back to a personal responsibility and choice. We can let the digital world take over or life’s or we can choose to create a balance. It has been too easy to always blame someone or something else, but we still have a choice in almost everything.

Regarding traveling, digital channels has definitely taken over the market overall. But at the same time, we can see an increased demand for personal references. To find the best restaurant, guide or activity in Portugal, you can google and get thousands of options. This is a paradox because it´s too much information for the human brain. Instead, we ask a friend or a Facebook group to recommend the best choice instead. So, yes, the digital channels are important, but the mouth-to-mouth marketing is more important than ever. It´s also a clear trend that people want to go back to basic and get away from the digital life. Off grid living and vacations based on nature will be even more popular. In Sweden, tourism businesses are selling silence for big money. A simple hammock in a forest. No internet connection. Almost no costs but they can charge a lot. Great business idea but at the same time a sign of the lack of balance many people experience.

This is also one of the reasons I started my guided road trips. I give people a chance to get away from the daily life and both the digital and physical crowd.

If you want to speak to Elise Slotte, email: [email protected]

Elise Slotte